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Professional Certificate

Professional Certificate in Digital Transformation – Digital Capability and Agility

Programme Structure


Programme NameProgramme ScheduleMode of DeliveryProgramme Code
Digital Transformation – Getting It Right From the StartTo be advisedClassroom LearningTGS-2021007494
Design Thinking: Creative and Strategic Business SolutionsTo be advised (PC in Digital Transformation – Digital Capability and Agility)Synchronous e-LearningTGS-2020504936
Digital Transformation – User Case Generation, Selection and PrioritizationTo be advised Classroom LearningTGS-2021007495
Digital Transformation – Leadership and AgilityTo be advisedClassroom Learning TGS-2021007496
Duration 7 days

Programme Overview

Digital transformation is everywhere on the agendas of corporate boards and digital transformation for the organisation is no longer an option, but essential to survival and success. However, not many succeeded for various reasons. Some of the primary reasons include:

  • The lack of holistic understanding of the organisation and the subsequent formulation of the digital strategy,
  • A high-level vision that is not translated to actionable roadmaps,
  • The fragmented, localised and ad-hoc decisions about digital initiatives often traced to siloed perspectives of departmental units,
  • The conventional way of building and acquiring digital technology solutions that may no longer be suitable or adequate
  • The dynamic and changing business environment that makes the conventional linear approach in strategy formulation and implementation, as well as the acquiring and developing technological solutions to be no longer valid

The goal of a corporation is pushing for digital transformation is to reimagine the way it develops digital capabilities, builds resilience and agility. It is not a responsibility that can be outsourced; rather it has to be internally and meticulously developed (coming from inside rather than acquire from outside). Digital transformation is not to mimic some good practices but to internalise, challenge, and create effective practices. This professional certificate provides a total solution in developing, implementing, monitoring, and fine-tuning the digital transformation strategy in an agile manner.

Programme Objectives

This programme introduces the concepts of digital transformation and maturity model. Before an organisation is able to develop its digital capability and agility, it needs to understand the level of its digital maturity. Based on this, the organisation can then develop the roadmap to develop its digital capability.

The programme covers definitions, pitfalls and typical failure factors, digital maturity model, design thinking, user case creation and prioritization, roadmap formulation, and strategy to tap on and engage vendors. It also emphasises how to tackle the “unknown unknowns”, particularly in a rapidly changing environment and demographic configuration in Singapore.

This PC will equip learners with the following competencies:

  • Cognizant of the pillars of digital transformation
  • Have a good understanding of the stages of digital transformation
  • Capacity to assess own organisation’s maturity stage
  • Ability to identify the relevant KPIs to measure and reflect on use case implementations
  • Cognizant of how to identify lighthouse projects to jumpstart digital transformation journey
  • Understand the dimensions of enterprise agility
  • Know what is needed to build technology capability as a core differentiator for the organisation
  • Know how to develop human capital and manage talents (recruitment and retention) for a digitally charged organisation.

Job Role Readiness

Upon completion of the programme, learners should know:

  • How to develop a digital transformation roadmap and measures.
  • How to identify, create, and implement use cases.
  • How to identify the lighthouse project.
  • How to scale-up.
  • How to realign the business to focus more on customer value.
  • How to build a responsive and agile organisation to deal with speed and ambiguity.
  • How to build next-generation technology capability as a core differentiator.
  • How to uplift employee digital competencies and foster a digitally charged workplace.

It will prepare learners in the following job roles to perform their responsibilities more effectively:

  • Executives and Managers who are involved (to be involved) in Digital Transformation in their organisation
  • Middle to senior management executives and directors who are involved (to be involved) in championing and leading Digital Transformation in their organisation

Who Should Attend

Executives and Managers who are involved (to be involved) in Digital Transformation in their organisation.

Prerequisites

Polytechnic Diploma (or equivalent) and 5 years of working experience.

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This programme is part of

  • Advanced Professional Certificate in Digital Leadership and Strategy

    • Instructors


    A/Prof Tan Chuan Hoo

    A/Prof Tan Chuan Hoo

    A/Prof Tan Chuan Hoo is Associate Professor (tenured) and Deputy Head (Administration and Research) in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore (NUS). He is the curriculum chair for the department. Prior to joining NUS, he held a tenured faculty position in Hong Kong. Chuan Hoo conducts research in the area of the digital economy, digitalization and future of work with a range of organisations and institutions. His work has appeared in premium journals such as MIS Quarterly, Information Systems Research, Journal of Management Information Systems, Journal of AIS, ACM Transactions on Management Information Systems, IEEE Transactions on Engineering Management, Journal of American Society for Information Science and Technology, Long Range Planning among many others. He has authored over 100 peer-reviewed papers (http://goo.gl/gZcd47). He serves or has served on the editorial boards of leading journals including MIS Quarterly (Associate Editor), Journal of AIS (editorial board member), IEEE Transactions on Engineering Management (editorial board members), among others. Chuan Hoo is the recipient of the INFORMS ISS Design Science Award (2013), MIS Quarterly outstanding associate editor award (2016), Journal of AIS best reviewer award (2016), and NUS School of Computing faculty teaching excellence award (2017).

    Dr Guo Lei

    Dr Guo Lei

    Dr Guo Lei is an active educator and researcher in data science, behavioural study and design thinking, with extensive experience in delivering practice-based learning programmes and applied research projects with successful results. Starting her career in Singapore as a marketing practitioner, Dr Guo worked across manufacturing, entertainment and education industries. She was the Chief Representative in China for a Singapore listed company. She was also responsible for setting up Shanghai Office and promoting executive education programmes for NUS Business School in Greater China market. With the aspiration of bridging the gap between research and practice, Dr Guo pursued her PhD in the UK, where she worked on large-scale research projects with Cambridge University Service Alliance, BAE Systems and China Mobile. Dr Guo returned to Singapore and joined NUS as a faculty member in 2011. She has particular experience in tackling complex challenges through applied research and education. She was the Principal Investigator for a series of research projects to inform better public transport policy decisions. She consults corporate clients on data analytics, user experience design and service innovation. Dr Guo teaches executive programmes of Data Analytics and Design Thinking at NUS. She has a passion for engaging and inspiring working professionals at all levels by applying the theory to real world business applications. Dr Guo holds a PhD in Marketing from University of Exeter, an MBA from University of Adelaide University and a BA in Literature from Beijing Normal University.

    Mr Marcus Pang

    Mr Marcus Pang

    Marcus has more than 20 years of working experience in P/L & People Management, Business Advisory & Consulting, Digital Transformation & Change Management, and Complex Digital Project Management. He has deep industry experience in Manufacturing (Automotive), Oil & Gas, Retail, Logistics and Transportation. Marcus has diversified working experience. He has held senior management positions at MNCs such as Gartner and Atos Consulting China. He has also held senior positions at end-user enterprises such as Chief Advisor (digital transformation), VP Integration & Transformation and CIO. To top it off, Marcus has also run a start-up for eight years. Marcus possesses great passion towards both work and pleasure. He is fun, approachable, confident and a strong mentor. Over the years he has trained and coached many consultants and CxOs respectively. Marcus is now an instructor at ACE, covering courses such as Digital Transformation, Strategy and Innovation. He also conducts in-house seminars on AI, Future of Work and Agile Enterprise, among others and undertakes consulting projects with enterprises. Marcus is native both in Chinese and English.

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old or younger 40 years old or older
    S$2,305.35 S$895.35 S$2,305.35 S$895.35 S$7,684.50
    1. Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
    2. Participants must fulfill at least 75% attendance and pass all assessment components for all short courses within a professional certificate in order to be eligible for SSG funding.
    3. GST shall apply at prevailing rates.

    Other Information

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    11 Research Link
    COM 3, #B1-07
    Singapore 119391
    Telephone: +65 6516 5523
    Email: soc-ace@nus.edu.sg

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