Professional Certificate in Digital Product Management

Professional Certificate

Programme Structure

Programme Name	Programme Schedule	Mode of Delivery	Programme Code
Digital Product Management: Strategy and Leadership	13 and 14 Jun 2024 \| 9am - 5.30pm	Synchronous e-Learning	TGS-2022012333
Digital Product Management: Opportunity, Planning and Development	19, 20, 21 Jun 2024 \| 9am - 5.30pm	Synchronous e-Learning	TGS-2022012303
Digital Product Management: Launch and Support	27 and 28 Jun 2024 \| 9am - 5.30pm	Synchronous e-Learning	TGS-2022012305

Duration 7 days

Programme Overview

With the rise in demand for digital products and services, modern product managers now need to operate at the intersection of business, customers, and technology to ensure success. This course is designed to equip you with essential skills and tools for managing digital and traditional products and services. You will learn how to use the Digital Product Management Framework to manage and deliver products and services successfully throughout their entire life cycle – from a product’s introduction, through its growth and maturity, to its eventual decline.

This Professional Certificate is designed to meet the needs of:

Professionals with no background in product management who are looking to become product managers
Product managers, product owners, service managers, business analysts, product engineers, product marketers, or anyone who wants to learn the skills and techniques to manage the development, launch, sale, and growth of digital products and services, as well as those who are interested in digital product management methods and want to transition into the digital world

Programme Objectives

This Professional Certificate will equip learners with the following competencies:

Strategy Implementation
Market Research
Product Management
Stakeholder Management
User Experience Design

Upon completion of the course, participants will be able to:

Effectively execute the digital product manager’s crucial role in driving digital business success
Orchestrate all relevant stakeholders to manage a continually evolving digital product through its lifecycle
Develop mastery over building customer-centric products
Use data to make product decisions within an agile product life cycle

Job Role Readiness

It will prepare learners in the following job roles to perform their responsibilities more effectively:

Digital Product Manager
Digital Product Developer
Digital Product Marketer

Who Should Attend

This programme is designed for mid-career PMETs looking to pivot into product manager or business analyst roles.

Prerequisites

At least a polytechnic diploma (or equivalent).

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This programme is part of

Advanced Professional Certificate in Digital Business

Advanced Professional Certificate in Digital Design and Development

Instructors

Mr Lee Boon Kee

Programme Fees

Singapore Citizens		Singapore PRs	Enhanced Training Support for SMEs	International Participants
39 years old or younger	40 years old or older	Singapore PRs	Enhanced Training Support for SMEs	International Participants
S$2,174.55	S$844.55	S$2,174.55	S$844.55	S$7,248.50

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components for all short courses within a professional certificate in order to be eligible for SSG funding.
GST shall apply at prevailing rates.

Other Information

Insights

“The need for this course came about more than a decade ago when product management was identified as an important skill and competency in the National Infocomm Competency Framework or NICF. NICF was developed as a joint effort between SkillsFuture Singapore (SSG), Infocomm Media Development Authority (IMDA), and strategic stakeholders in the Information and Communication Technologies (ICT) industry.

Given the emerging function and role of product managers in today’s digital world, this course is designed to equip attendees with a practical and interactive learning experience and the necessary knowledge, skills and tools to manage digital products at technology and high-tech companies.”

Lee Boon Kee

Mr Lee Boon Kee

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