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Advanced Professional Certificate

Advanced Professional Certificate in Digital Business

Training Roadmap


Completion of Stages 1 to 3 curricula earns the participant an Advanced Professional Certificate in this programme.

Programme Objectives

This Advanced Professional Certificate will equip learners with the following competencies:

  • Digital Product Management in Strategy and Leadership, Planning and Development
  • Digital Marketing and Customer Insights
  • Application and Development of Text Mining and Sales Analytics
  • Web and Mobile Application Development and Deployment

Job Role Readiness

It will prepare learners in the following job roles to perform their responsibilities more effectively:

  • Business/Product Development Professionals
  • Digital Product/Marketing Professionals
  • Social Media Executives
  • Software Engineers, Software Developers, Web Developers, Mobile Applications Developers

Who Should Attend

Professionals with at least a diploma

Prerequisites

  • Professional Certificate in Digital Marketing & Customer Insights
  • Familiarity with R programming language and control structures (Sentiment Analysis in Social Media)
  • Professional Certificate in Web and Mobile Application Development
  • Some basic web development and JavaScript knowledge
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Instructors


Adj Prof Lai Kok Fung

Adj Prof Lai Kok Fung

Adj Prof Lai Kok Fung is a successful entrepreneur with over 20 years of experience in mobile advertising, electronic commerce, internet media and start-up investment. He founded and grew BuzzCity into an international powerhouse in mobile advertising, before being successfully acquired in 2016.

Dr Lai is an adjunct professor at the National University of Singapore, lecturing on entrepreneurship, mobile advertising, electronic commerce and internet media. He is a published author and songwriter, combining his keen observations of human nature on the impact of modern-day marketing. In his free time, Dr Lai volunteers at the Dover Park Hospice, where he plays the piano weekly.

Dr Lai graduated with First Class Honours in Electrical Engineering from the National University of Singapore and obtained his Doctorate in Electrical Engineering from the University of Wisconsin-Madison.

Dr Lai is a published author and songwriter in the Chinese language, with a large and growing community of global readers.

For more information, please refer to jayoninc.com.

Dr Lek Hsiang Hui

Dr Lek Hsiang Hui

Dr Lek Hsiang Hui is a Specialist in Data Analytics, System Analysis and Development. He is an IT techie who is passionate about computer systems and technology. He is involved in a few startups and is constantly looking into innovative IT solutions which can be translated to business ideas, with the recent one in the area of Big Data Analytics. He is also a mobile application developer and has produced more than 10 mobile apps. Dr Lek has been teaching various undergraduate courses and executive courses in National University of Singapore (NUS) since 2006. Some of these modules include programming methodology, enterprise system analysis and development, and data mining. During this period, he has won a number of teaching awards such as NUS Annual Teaching Excellence Award (2015/16, 2016/17, 2017/18) and NUS Annual Teaching Excellence Honor Roll (2018/19), Faculty Teaching Excellence Award (2014/15, 2015/16, 2016/17), and Faculty Teaching Excellence Award Honor Roll (2017/18). Dr Lek received his Doctor of Philosophy (Information Systems) from NUS in 2013. His research area is in Natural Language Processing (Sentiment Analysis). He graduated with a Bachelor’s Degree (1st class Honors) in Computer Engineering from NUS. Industry Credentials Shopping Malls (UOL, Marina Square, ION), Healthcare (SingHealth), Government (STB), various SMEs in F&B, Apparels, Cleaning Solutions, Photography, Health Products, Baby Products

Mr Lee Boon Kee

Mr Lee Boon Kee

Mr Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. He obtained his B.Sc. in Information Systems and Computer Science from NUS in 1989. Prior to his teaching career at NUS, Boon Kee has over thirty years of IT consulting experience in expert systems and software development, system integration, and product management while working in ISS, Accenture, Sun Microsystems, HP, EDS, DEC, and NEC. He has been engaged by several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. His research interest is digital product management, digital ecosystems and platforms, digital experience platforms, and digital economy.

Ms Samantha Sow

Ms Samantha Sow

Ms. Samantha Sow is currently a Senior Lecturer in the department of Information Systems and Analytics at the National University of Singapore (NUS). She has over 8+ years of experience in Business Analytics and Data Science and she conducts training for both government agencies and corporate clients. Before joining NUS, she lectures at Temasek Polytechnic, teaching Business Analytics and Data Science to professionals, managers and executives (PMEs). Prior to being an academia, Samantha worked in the research and development at Infineon Technologies. Her research and project areas include Business Analytics, Data Mining, Predictive and Prescriptive Analytics. She has a passion for engaging and inspiring participants to enhance their workplace analytics capabilities and increase business intelligence quotient within their organisations. Her interests lie in the applications of data analytics, predictive modelling and optimization techniques to derive actionable insights for commercial effectiveness. She is familiar with typical analytics tools such as Python, R, and SAS, SPSS and Tableau. She also has working knowledge in the area of Analytics, Data Science and Machine Learning. Samantha completed her Master of Education from University of Sheffield and graduated from the National University of Singapore with a Bachelor’s in Engineering, First Class Honours. She has also completed THEC (Teaching in Higher Education) and ACTA (Advanced Certificate in Training and Assessment). She is a member of the adult associate educator (AEN) by Institute for Adult Learning (IAL), Singapore. Her certifications include: Microsoft Certified Azure Data Scientist Associate. Microsoft Certified Data Analyst Associate. SAS Certified Predictive Modeller in SAS Enterprise Miner. Tableau Certified Desktop Specialist.

Programme Fees


Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
39 years old or younger 40 years old or older
S$6,114.90 S$2,374.90 S$6,114.90 S$2,374.90 S$20,383.00
  1. Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
  2. Participants must fulfill at least 75% attendance and pass all assessment components for all short courses within an advanced professional certificate to be eligible for SSG funding.
  3. GST shall apply at prevailing rates.

Connect with us

11 Research Link
COM 3, #B1-07
Singapore 119391
Telephone: +65 6516 5523
Email: soc-ace@nus.edu.sg

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