Prof Lai is very engaging and gave real life examples to support our learning. He's also well-equipped with the latest digital marketing knowledge. Happy to have attended his classes! :)
Lim Jia Wen, Bernice
Indeed a good primer to the world of digital marketing, sufficiently covered the bases of what there is to know if you are someone who has never dabbled in it before, but as with most short courses, ultimately only through real world application would you be able to fully comprehend and try a hand on the things taught in class.
Karin Lew
It's a useful programme when applied especially to SMEs who have not tapped on digital marketing for increasing sales
and market share.
Radakrishnan Ananthan
I think that it's a very good short term course to have good entry to digital marketing world.
Ganesan Muruganandam
The course and assignment were interesting as I got to brush up my digital marketing knowledge. The classes were interactive and Mr Lai included sufficient B2C and B2B examples to explain each topic. Would recommend the course to anyone who's interested or currently into digital marketing. Looking forward to the other short courses in the digital marketing certification.
Anupama
