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Professional Certificate

Professional Certificate in Emerging Technologies and AI for Digital Marketing and e-Commerce

Programme Structure


Programme NameProgramme ScheduleMode of DeliveryProgramme Code
Digital Marketing and Emerging TechnologiesTo be advisedSynchronous e-LearningTGS-2024051039
e-Commerce with Artificial IntelligenceTo be advisedSynchronous e-LearningTGS-2024052038
Duration 7 days

Programme Overview

This comprehensive seven-day course unites the realms of digital marketing and e-Commerce, offering an advanced exploration enhanced by Artificial Intelligence (AI). Embark on a journey through the intricacies of digital marketing, from strategy development to execution, leveraging AI for insights, efficiency, and impact. Parallelly, dive deep into e-Commerce, mastering platform selection, user interface (UI) and user experience (UX) design, multi-channel selling, and data-driven strategies with AI integration. This dual-focus curriculum is designed to prepare digital business professionals to pioneer in the digital marketplace, ensuring mastery over marketing tactics, e-Commerce operations, and the transformative use of emerging technologies.

Participants will experience through this course:

  • Develop advanced digital marketing strategies that align with business goals and market needs.
  • Utilise AI to gain insights, optimize campaigns, and enhance customer engagement across digital and e-Commerce platforms.
  • Create and manage compelling digital and e-Commerce experiences, driving traffic, sales, and loyalty.
  • Implement data-driven decision-making and AI tools for sustainable growth and competitive advantage in the digital ecosystem.

Programme Objectives

At the end of the course, participants will be able to:

  • Understand Digital Landscape, Marketing Fundamentals, emerging technologies related to Digital Marketing and e-Commerce
  • Identify the digital business branding challenges and build brand management strategy
  • Develop effective digital strategy related to the business and take into Legal and Ethical Considerations
  • Design the e-commerce operating model that able to sustain and scale the business
  • Deploy digital marketing and e-commerce applications with AI and emerging technologies
  • Drive the organisation digital marketing initiatives and management of benefits realisation

Who Should Attend

  • Digital Marketing & e-Commerce Managers
  • Brand Managers
  • Content Marketing Specialists
  • Social Media Managers
  • Digital Product Managers
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Types of Available Fundings

  • SkillsFuture Funding
  • SkillsFuture Credit
  • Enhanced Training Support
  • SFEC

    • Instructors


    Mr Lim Kuo Siong

    Mr Lim Kuo Siong

    Mr Lim Kuo Siong is the senior advisor of Singapore Consultancy, co-founder of Tech Talent Assembly (NTUC), board advisor of digital technology boards (insurance, human capital, construction & AI), and partner of an angel investment company.

    Kuo Siong served as C-suite leadership positions in area of technology, digitalization, business operations and transformation, managed tech projects portfolio more than US$50 million and business portfolio more than US$10 billion for leading financial institutions, based in Asia and Europe region. Kuo Siong was recognised as a Leading Practitioner (Tech & Innovation) by The Asian Banker, MIS Asia CIO 100, and has completed INSEAD (France) advanced management program and master’s degree from University of Adelaide (Australia). Kuo Siong is a chartered member of British Computer Society.

    Ms Audrey Ling

    Ms Audrey Ling

    Ms Audrey Ling is a digital marketing practitioner-cum-mentor. She started her digital marketing journey for 7 years and started mentoring individuals and startups on driving traffic and scaling since 2018. To date, she has taught over 1000+ learners, from technopreneurs, online business owners to digital marketers, on various different aspects of digital marketing. She was previously mentored under 500 Startups’ (Venture Capital Firm) Distro Dojo Growth Marketing Program from Silicon Valley.

    Mr Omid Abbasi

    Mr Omid Abbasi

    Mr Omid Abbasi is a passionate digital marketer who had helped several companies in eCommerce, online education, B2B and non-profit organization in their digital growth. He has experience in various aspects of digital marketing including Content Marketing, SEO, Landing pages, Social Media marketing and Data Analytics. He is also capable of mentoring and guiding students in learning various aspects of digital marketing and empowering them to take one step forward in their digital marketing journey.

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old or younger 40 years old or older
    S$2,174.55 S$844.55 S$2,174.55 S$844.55 S$7,248.50
    1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
    2. Participants must fulfill at least 75% attendance and pass all assessment components for all short courses within a professional certificate in order to be eligible for SSG funding.
    3. The applicable funding is for Singaporeans and Singapore PRs. This is subject to change and in accordance with SSG funding guidelines as of course commencement.
    4. Maximum Candidature Period: Candidates who enrol for the professional certificates must complete the programme within three years from the start of their course. 

    NUS Computing, Advanced Computing for Executives (ACE)

    11 Research Link
    COM 3, #B1-07
    Singapore 119391

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