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Short Course

Design Thinking: Creative and Strategic Business Solutions

Programme ScheduleDuration (days)Mode of DeliveryProgramme Code
14 Aug, 16 Aug 2024 | 9am - 5.30pm (PC in FinTech Associate (Level 1))2Synchronous e-LearningTGS-2020504936
7 Oct, 8 Oct 2024 | 9am – 5.30pm (PC in Digital Transformation – Digital Capability and Agility)2Synchronous e-LearningTGS-2020504936

Course Overview

Through activities and exploration of case studies, the participants will learn how design thinking works and begin to apply tools, methods, processes and mindsets to their professional workplace. Practise the skills of design thinking through hands-on activities and increase confidence in their creative abilities. It’s an important step in unlocking the hidden creative potential.

Course Objectives

By the end of this course, students will be able to:
• Apply design thinking processes, create curiosity and collaborative mindset
• Achieve a holistic understanding of how business cases can be resolved
• Implement cost-effective solutions/products/services by applying design thinking concepts.
• Combine with an aesthetic appreciation of how to create, and design products, solutions or services in broader and wider context that are sustainable for a long period of time

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This programme is part of

  • Professional Certificate in Digital Transformation – Digital Capability and Agility
  • Professional Certificate in FinTech Associate (Level 1)

    • Types of Available Fundings

  • SkillsFuture Credit
  • UTAP
  • PSEA
  • Enhanced Training Support
  • SFEC

    • Instructors


    Dr Guo Lei

    Dr Guo Lei

    Dr Guo Lei is an active educator and researcher in data science, behavioural study and design thinking, with extensive experience in delivering practice-based learning programmes and applied research projects with successful results. Starting her career in Singapore as a marketing practitioner, Dr Guo worked across manufacturing, entertainment and education industries. She was the Chief Representative in China for a Singapore listed company. She was also responsible for setting up Shanghai Office and promoting executive education programmes for NUS Business School in Greater China market. With the aspiration of bridging the gap between research and practice, Dr Guo pursued her PhD in the UK, where she worked on large-scale research projects with Cambridge University Service Alliance, BAE Systems and China Mobile. Dr Guo returned to Singapore and joined NUS as a faculty member in 2011. She has particular experience in tackling complex challenges through applied research and education. She was the Principal Investigator for a series of research projects to inform better public transport policy decisions. She consults corporate clients on data analytics, user experience design and service innovation. Dr Guo teaches executive programmes of Data Analytics and Design Thinking at NUS. She has a passion for engaging and inspiring working professionals at all levels by applying the theory to real world business applications. Dr Guo holds a PhD in Marketing from University of Exeter, an MBA from University of Adelaide University and a BA in Literature from Beijing Normal University.

    Mr Marcus Pang

    Mr Marcus Pang

    Marcus has more than 20 years of working experience in P/L & People Management, Business Advisory & Consulting, Digital Transformation & Change Management, and Complex Digital Project Management. He has deep industry experience in Manufacturing (Automotive), Oil & Gas, Retail, Logistics and Transportation. Marcus has diversified working experience. He has held senior management positions at MNCs such as Gartner and Atos Consulting China. He has also held senior positions at end-user enterprises such as Chief Advisor (digital transformation), VP Integration & Transformation and CIO. To top it off, Marcus has also run a start-up for eight years. Marcus possesses great passion towards both work and pleasure. He is fun, approachable, confident and a strong mentor. Over the years he has trained and coached many consultants and CxOs respectively. Marcus is now an instructor at ACE, covering courses such as Digital Transformation, Strategy and Innovation. He also conducts in-house seminars on AI, Future of Work and Agile Enterprise, among others and undertakes consulting projects with enterprises. Marcus is native both in Chinese and English.

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old
    or younger    		 40 years old
    or older
    Full Programme Fee S$1,900.00 S$1,900.00 S$1,900.00 S$1,900.00 S$1,900.00
    Less: SSG Grant Amount S$1,330.00 S$1,330.00 S$1,330.00 S$1,330.00 -
    Nett Programme Fee S$570.00 S$570.00 S$570.00 S$570.00 S$1,900.00
    9% GST on Nett Programme Fee S$51.30 S$51.30 S$51.30 S$51.30 S$171.00
    Total Nett Programme Fee Payable, Including GST S$621.30 S$621.30 S$621.30 S$621.30 S$2,071.00
    Less Additional Funding - S$380.00 - S$380.00 -
    Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes S$621.30 S$241.30 S$621.30 S$241.30 S$2,071.00
    1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
    2. GST shall apply at prevailing rates.
    3. Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
    4. Singaporeans and Singapore PRs are eligible for up to 90% SkillsFuture Singapore (SSG) funding, subject to SSG funding guidelines.

    Other Information

    This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.

    Advanced Computing for Executives

    11 Research Link
    COM 3, #B1-07
    Singapore 119391
    Telephone: +65 6516 5523
    Email: soc-ace@nus.edu.sg

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