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Professional Certificate

Professional Certificate in Digital Brand Management

Programme Structure


Programme NameProgramme ScheduleMode of DeliveryProgramme Code
Building Brand Resilience within Digital Business ModelsTo be advisedClassroom LearningTGS-2023035922
Powering Customer Experience through Digital Brand DesignTo be advisedClassroom LearningTGS-2023035936
Build a Creative Digital Brand CampaignTo be advisedClassroom LearningTGS-2023035923
Duration 6 days

Programme Overview

This cutting-edge programme is meticulously designed to arm the learners with the essential competencies needed to thrive in today’s digital landscape.

Delve into the strategic realm of employing a Digital Brand Strategy, mastering the art of shaping unforgettable Customer Experiences (CX). Unlock the secrets to building a Cult Brand that resonates with your audience. Harness the power of AI as you navigate the complexities of creating brand identity, crafting compelling narratives and refining your content writing skills using generative AI prompts to supercharge your Creative Digital Communication Campaigns.

Learners will be tapping on AI tools to create a talking avatar presenter, transform their own photo into a talking head, formulate creative campaign visuals using AI art generator, design a slide deck to do projects and produce storytelling videos. All this with just a few clicks.

Programme Objectives

This Professional Certificate will equip learners with the following competencies:

  • Employ a Digital Brand Strategy to shape a memorable Customer Experience (CX)
  • Create compelling storytelling using innovative digital visuals and content writing in their Creative Digital Communication Campaigns

Prerequisites

Minimum diploma required with English language proficiency.

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Types of Available Fundings

  • Enhanced Training Support
  • SFEC
  • PSEA

    • Instructors


    Tan Swee Lin

    Tan Swee Lin

    Tan Swee Lin is a brand design and innovation strategist in digital marketing and communication, and technology content writing. She has been conducting corporate training for business empowerment and crisis communication for the past decade. A creative director with strong research and writing skills, she uplifts brands through compelling visual and content storytelling campaigns. She has deep interest in writing about digital transformation, innovation, business strategy, customer journey design, building brand resilience and in particular, how brands evolve and adapt to emerging technology such as the metaverse and digital twins. She worked in DDB Needham Worldwide and Ogilvy & Mather international advertising firms. Previously, she launched Chikusenso Mt Zao Onsen Resort & Spa, a ‘Leading Hotels Of The World’ brand in Miyagi prefecture, Togatta, Japan; the award-winning Spa Botanica in Asia; and the entire re-naming campaign of the Sentosa Beaufort Group to The Sentosa Resort & Spa, a 5-star international hotel. She holds a MSc in Business (Distinction, Marketing) with Newcastle Business School, Northumbria University (UK).

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old or younger 40 years old or older
    S$1,798.50 S$698.50 S$1,798.50 S$698.50 S$5,995.00
    1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
    2. Participants must fulfill at least 75% attendance and pass all assessment components for all short courses within a professional certificate in order to be eligible for SSG funding.
    3. Please note that all external funding for courses is limited in duration and subject to eligibility and availability.

    Other Information

    • View our course trailer here.

    Advanced Computing for Executives

    11 Research Link
    COM 3, #B1-07
    Singapore 119391
    Email: soc-ace@nus.edu.sg

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