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Short Course

Powering Customer Experience through Digital Brand Design

Programme ScheduleDuration (days)Mode of DeliveryProgramme Code
To be advised2Classroom LearningTGS-2023035936

Course Overview

With heightened competition and receding brand loyalty, digital marketers need a strategic roadmap to Power Customer Experience (CX) through Digital Brand Design. In this course, participants will pick up learning points on how to develop a Memorable Brand; how to integrate a Unique Value Proposition into a brand; and create Brand Promise and Brand Personality to build Brand Affinity. Find out the secrets to creating a Cult Brand. Learners will apply practical strategies, frameworks and tools in group projects to delve into Brand Persona, Customer Journey Mapping and Design Thinking as part of the strategic digital roadmap to deepening Brand Loyalty.

Course Objectives

By the end of the course, participants will be able to:

  • Apply employer branding to build a Cult Brand to raise fanatic followers
  • Generate customer experience strategies with digital brand design principles to create engaging, personalised, and effective digital experiences that enhance customer experience and build brand affinity to impact the success of a business
  • Develop user experience (UX) skills in customer research and analysis to identify customer needs, preferences, and pain points
  • Harness Design Thinking processes to create emotional connections, design customer-centric digital experiences, ideate, prototype, and test solutions to create seamless digital experiences
  • Develop customer experience management skills to create strategic projects that ensure successful customer experience outcomes

Prerequisites

Minimum Diploma required with English language proficiency

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This programme is part of

  • Professional Certificate in Digital Brand Management

    • Types of Available Fundings

  • SkillsFuture Credit
  • UTAP
  • PSEA
  • Enhanced Training Support
  • SFEC

    • Instructors


    Tan Swee Lin

    Tan Swee Lin

    Tan Swee Lin is a brand design and innovation strategist in digital marketing and communication, and technology content writing. She has been conducting corporate training for business empowerment and crisis communication for the past decade. A creative director with strong research and writing skills, she uplifts brands through compelling visual and content storytelling campaigns. She has deep interest in writing about digital transformation, innovation, business strategy, customer journey design, building brand resilience and in particular, how brands evolve and adapt to emerging technology such as the metaverse and digital twins. She worked in DDB Needham Worldwide and Ogilvy & Mather international advertising firms. Previously, she launched Chikusenso Mt Zao Onsen Resort & Spa, a ‘Leading Hotels Of The World’ brand in Miyagi prefecture, Togatta, Japan; the award-winning Spa Botanica in Asia; and the entire re-naming campaign of the Sentosa Beaufort Group to The Sentosa Resort & Spa, a 5-star international hotel. She holds a MSc in Business (Distinction, Marketing) with Newcastle Business School, Northumbria University (UK).

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old
    or younger    		 40 years old
    or older
    Full Programme Fee S$1,900.00 S$1,900.00 S$1,900.00 S$1,900.00 S$1,900.00
    Less: SSG Grant Amount S$1,330.00 S$1,330.00 S$1,330.00 S$1,330.00 -
    Nett Programme Fee S$570.00 S$570.00 S$570.00 S$570.00 S$1,900.00
    9% GST on Nett Programme Fee S$51.30 S$51.30 S$51.30 S$51.30 S$171.00
    Total Nett Programme Fee Payable, Including GST S$621.30 S$621.30 S$621.30 S$621.30 S$2,071.00
    Less Additional Funding - S$380.00 - S$380.00 -
    Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes S$621.30 S$241.30 S$621.30 S$241.30 S$2,071.00
    1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
    2. GST shall apply at prevailing rates.
    3. Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
    4. Singaporeans and Singapore PRs are eligible for up to 90% SkillsFuture Singapore (SSG) funding, subject to SSG funding guidelines.

    Other Information

    This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.

    Advanced Computing for Executives

    11 Research Link
    COM 3, #B1-07
    Singapore 119391
    Telephone: +65 6516 5523
    Email: soc-ace@nus.edu.sg

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