Digital Product Management: From Strategy to Launch

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Programme Fee (S$)	Language	Duration	Effort
1500	English	6 weeks	6–8 hours per week

Course Overview

The Digital Product Management: From Strategy to Launch online short course offered by the National University of Singapore (NUS) Advanced Computing for Executives (ACE) is designed to address the growing demand for skilled product managers in the digital age. Over six weeks, participants will gain valuable insights and techniques to navigate the strategy, planning, development, marketing and support of digital and traditional products.

This product life cycle management course introduces the Digital Product Management Framework. It establishes the need for digital product management in the modern workplace and explores the product life cycle. Participants will learn essential skills such as conducting market analysis, creating business cases, doing product positioning, and developing pricing strategies and go-to-market plans.

The NUS digital product management course is made up of three modules, providing a comprehensive overview of product management. Participants will have the opportunity to develop their own product pitch through practical experiences drawn from case studies and interactive exercises. The inclusion of workbooks facilitates reflection and preparation for assessments and serves as a valuable self-made takeaway resource.

This product management online course from NUS is ideal for professionals across various industries looking for a more strategic approach to the product life cycle, especially those involved in product development and launch processes. There are no prerequisites, making it accessible to individuals at different stages of their careers. It is particularly beneficial for new and aspiring product managers or product owners, as well as professionals looking to transition from other fields such as engineering, UX, UI, marketing or sales.

This course will help participants:

Understand the role of a product manager, and learn how to use the Digital Product Management Framework
Develop a product strategy using market analysis, a business case, product positioning, pricing and packaging, along with a go-to-market plan
Drive business success by planning to manage products throughout their life cycle, using tools for effective product development and exploring marketing techniques to support process groups
Gain practical experience in formulating a plan and pitch for their product based on case studies and interactive exercises

Whether in a leadership role, an individual contributor or looking to make a lateral career move, this programme provides participants with the expertise and knowledge needed to succeed in the evolving landscape of digital product management.

Course Curriculum

Orientation Module Welcome to your Online Campus
Meet and engage with your learning and peer networks as you navigate the Online Campus.

Module 1 Foundations of Digital Product Management
Explore the Digital Product Management Framework and examine a product manager’s role in the digital transformation of organisations.

Module 2 Product Strategy
Turn a product vision into a product strategy and go-to-market strategy using a market analysis, a business case, product positioning and pricing and packaging strategies.

Module 3 Product Planning and Execution
Learn how to use planning to manage products through their life cycle and discover tools and techniques associated with the development, marketing and support process groups.

Instructors

Mr Lee Boon Kee

Career Opportunities

A digital product management career involves overseeing the development and management of digital products, such as software or apps. Responsibilities often include market research, defining product strategy, collaborating with cross-functional teams and ensuring successful product launches. Continuous learning in technology and user experience is crucial.

One linear path for a digital product management career would begin with a role as an Associate Product Manager, then a Product Manager, moving on to a Senior Product Manager, and finally, a Director of Product Management.

Mr Lee Boon Kee

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