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Professional Certificate

Professional Certificate in Digital Transformation – Digital Marketing and e-Commerce

Programme Structure


Programme NameProgramme ScheduleMode of DeliveryProgramme Code
Digital MarketingTo be advisedSynchronous e-LearningTGS-2022014564
Introduction to e-CommerceTo be advisedSynchronous e-LearningTGS-2021007493
Duration 7 days

Programme Overview

With the sudden need to transform digitally due to the current situation, companies do not have the luxury of time to test and experiment their digitalisation journey. Therefore, companies need to know what are key considerations for decision making in the online and ecommerce space, how to shorten execution timeline by understanding different aspects of digital marketing, and what are some key building blocks in developing their eCommerce strategy.

Programme Objectives

In this PC, participants will learn how to grow business revenue with innovative digital marketing and e-commerce.

They will learn:

  • The fundamentals of digital marketing
  • Overview of different aspects of digital marketing e.g.
    • Paid advertising
    • Search Engine Optimisation
    • Sales Conversion Optimization
    • Google Analytics
  • The concept of Marketing Funnel
  • Marketing Metrics & Campaign Evaluation
  • Understand e-commerce insights and trends
  • eCommerce: Brand.com vs Marketplace
  • Appreciation of different eCommerce web builder platforms. E.g.
    • WordPress + WooCommerce
    • Shopify
    • Self-built
  • Appreciation of different eCommerce marketplace

At the end of the programme, participants will be able to:

  • Develop and implement a digital marketing strategy for their product lines
  • Learn how to read and understand data from analytics tools and gain actionable insights to enhance their digital marketing strategy
  • Develop and implement an e-commerce strategy

Job Role Readiness

It will prepare learners for the following job roles:

  • Digital Marketing & E-Commerce Executive
  • Digital Operations Manager
  • Digital Project Manager

Who Should Attend

Professionals who are moving into digital marketing and e-commerce projects & operations functions.

Prerequisites

At least a diploma (or equivalent) with managerial exposure.

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This programme is part of

  • Advanced Professional Certificate in Digital Transformation

    • Types of Available Fundings

  • Enhanced Training Support
  • SFEC
  • PSEA

    • Testimonials


    This course is helpful in preparing for a start up.

    Christopher Tan

    Great introductory course for beginners without any knowledge in Digital Marketing. Various concepts are taught and this will be beneficial to the participants when embarking on a career in Digital Marketing. Ms Audrey Ling is extremely knowledgeable and provided many real world examples to provide better clarity to various concepts taught.

    Shawn Chang

    Great place to learn digital marketing.

    Zen Kuik Cher Nee

    Very insightful course to learn about essential knowledge in digital marketing.

    Wu Youzhang

    Great course which provided insights on current digital marketing technologies, trends and developments.

    Edmund Choo

    Good introductory course on digital marketing.

    Ang Liang

    I have learnt a lot about digital marketing and Audrey had provided useful tips and tools.

    Titus Lim

    Instructors


    Mr Omid Abbasi

    Mr Omid Abbasi

    Mr Omid Abbasi is a passionate digital marketer who had helped several companies in eCommerce, online education, B2B and non-profit organization in their digital growth. He has experience in various aspects of digital marketing including Content Marketing, SEO, Landing pages, Social Media marketing and Data Analytics. He is also capable of mentoring and guiding students in learning various aspects of digital marketing and empowering them to take one step forward in their digital marketing journey.

    Ms Audrey Ling

    Ms Audrey Ling

    Ms Audrey Ling is a digital marketing practitioner-cum-mentor. She started her digital marketing journey for 7 years and started mentoring individuals and startups on driving traffic and scaling since 2018. To date, she has taught over 1000+ learners, from technopreneurs, online business owners to digital marketers, on various different aspects of digital marketing. She was previously mentored under 500 Startups’ (Venture Capital Firm) Distro Dojo Growth Marketing Program from Silicon Valley.

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old or younger 40 years old or older
    S$1,945.65 S$755.65 S$1,945.65 S$755.65 S$6,485.50
    1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
    2. Participants must fulfill at least 75% attendance and pass all assessment components for all short courses within a professional certificate in order to be eligible for SSG funding.
    3. Please note that all external funding for courses is limited in duration and subject to eligibility and availability.

    Other Information

    Insights

    Singapore’s digital penetration rate will exceed 93% by 2025 (Statista.com, 2022). Any entity, be it commercial or non-commercial, across various industries has seen it a priority to establish a digital presence. If you are in a company or plan to start a company which intends to digitally drive sales, get leads or bring awareness, then this is a course for you to participate in.
    Audrey Ling, Instructor

     

    E-commerce sales in Singapore are expected to reach US$14 billion (S$19.6 billion) by 2027
    The Straits Times, 2022

     

    Digital consumers in Southeast Asia are expected to account for about 88% of the population – or 402 million people – by 2027
    Meta and Bain & Company’s SYNC Southeast Asia Report 2022

    Advanced Computing for Executives

    11 Research Link
    COM 3, #B1-07
    Singapore 119391
    Email: soc-ace@nus.edu.sg

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