Dates:
Business Analysis Planning and Strategy Analysis:
5 Feb, 6 Feb, 7 Feb 2024 | 9am-5.30pm | Classroom Learning
Requirement Modeling and Digital Solution Design:
15 Feb, 16 Feb 2024 | 9am-5.30pm | Online
Digital Solutioning and Delivery:
4 Mar, 5 Mar 2024 | 9am-5.30pm | Classroom Learning
Duration: 7 Days

Course Overview
Digital Business Analysis is crucial for businesses looking to leverage technology to improve their operations, stay competitive, and meet the evolving needs of their customers. Digital Business Analysis is important for several reasons:
- Identifying business needs: Digital business analysis helps to identify the needs of the business and its customers. By understanding the needs, businesses can develop digital solutions that meet those needs and add value to the customers
- Streamlining processes: Digital business analysis helps to streamline business processes by identifying areas where technology can be used to automate tasks and reduce manual effort. This can result in cost savings, increased efficiency, and improved accuracy
- Increasing competitiveness: Digital business analysis helps businesses to stay competitive by identifying new technologies and digital solutions that can be implemented to improve the customer experience, streamline operations, and increase revenue
- Improving customer experience: Digital business analysis helps businesses to better understand their customers’ needs and preferences, allowing them to develop digital solutions that meet those needs and enhance the customer experience
- Ensuring compliance: Digital business analysis helps businesses to ensure compliance with regulations and industry standards by identifying areas where technology can be used to automate compliance processes and reduce the risk of errors
This course is designed to provide participants with the skills and knowledge needed to lead digital transformation projects and drive business success through the effective use of digital technologies and tools.
Course Objectives
This Professional Certificate will equip learners with the following competencies:
- Learn what Business Analysis is & skillsets needed to be a Business Analyst
- Learn to carry out Business Analysis Planning, Monitoring and Strategy Analysis
- Learn to specify the business requirements and the steps involved in Requirement Analysis and Design definition
- Learn to verify and validate the business requirements
- Learn to define solution options and recommend solution
- Learn to identify & manage Stakeholders
- Learn what vendor assessment process is and how to carry it out
- Learn to analyze and evaluate a digital solution
Job Role Readiness
It will prepare learners in the following job roles to perform their responsibilities more effectively/ It will prepare learners for the following job roles:
- Business Analyst
- Product Management
- Product Development
Who Should Attend
- This programme is designed for mid-career PMETs and individuals looking to pivot into Business Analyst roles.
- Professionals who plan to be a Business Analyst that is capable of integrating Business, Customer and Technology to produce digital products that the market needs.
Software Requirement
- Administrator right for their laptops and their laptop can connect to the Internet
- Powerpoint & Excel required
- Proper laptop with at least windows 10 – no chromebook, no tablet. For Mac, should be High-Sierra onwards
Prerequisites
At least a polytechnic diploma (or equivalent) with 3 years working experience, preferably in the IT industry.
Course Conveners
(Click their photos to view their short biographies)
Mr Jim Lim Shien Min

Mr Jim Lim Shien Min
Mr Jim Lim Shien Min is the founder of 59stVentures, a socio-techno network focusing in leveraging expertise, experiences and connections of senior executives globally to contribute back to the society. He is currently also the healthcare sector lead for NCS tasked to build digital healthcare ecosystem and to expand NCS footprint regionally. Jim also sits in the board of startup companies in China, Taiwan, Singapore and India. Prior to this, he was CEO for Good Doctor Technology, a Joint-Venture between PingAn Good Doctor from China and Grab. He joined the company as first employee to setup the entire business in Indonesia and Singapore. Jim is currently also adjunct lecturer for NUS, SUSS, Huawei University and FinTech Academy.
Before Good Doctor, Jim was the Global Senior Director in Group Chief Transformation Office in Huawei Technologies and its Regional Chief Technology Officer for strategic digital transformation projects in APAC, focussing on digital transformation cross industries (e.g. Telco, Smart Nation/City, Retail, Healthcare, Logistics, Agriculture), domains (e.g. Cloud, IoT, Big Data, Mobile Money, Connectivity) and aspects (e.g. Business Modelling, Customer Journey, Design Thinking, Org. Change)
Prior to joining Huawei, Jim was the CBE (Client Business Executive) in Amdocs with full P&L responsibilities from sales, delivery and operations. Jim was with Amdocs for 9 years and was previously the Senior Director, Business Strategy and Sales Engineering in APAC, whom setup the regional delivery team; responsible for all accounts presales and strategic business development activities within Amdocs APAC. Jim was Techmahindra Presales and Delivery Group Head for APAC who set up its regional delivery centers and presales teams. Jim also established partnership with other vendors such as Huawei and Oracle while serving as Country Manager for Greater China. Prior to this role, Jim was Project and JV Manager and Senior Consultant in Accenture, with solid experiences in large-scale business transformation programs in SingTel, Telekom Malaysia and Starhub
With 20+ years of high tech and ICT industry experiences in Business, Customer & Project Management, Jim has proven track records in exceeding client/partners expectations and strong in providing business and strategic advice to complement the technicality of the initiatives and programs
Jim holds a MBA (Distinctions) from Manchester Business School (UK) and B. Eng (Hons) in Electrical and Electronics Engineering from Nanyang Technological University (Singapore). Jim is also a certified Project Management Professional (PMP) and a seasoned company spokesman for media and analysts. Jim is currently the Vice President for Cloud Security Alliance Singapore Chapter, a global mentor for PingAn Technology Innovation Center, an industry mentor for ICT with Young NTUC, a Senior Fellow appointed by Singapore University of Social Sciences (SUSS) and an Executive Education Fellow appointed by National University of Singapore (NUS).
Ms Samantha Sow

Ms Samantha Sow
Ms. Samantha Sow is currently a Senior Lecturer in the department of Information Systems and Analytics at the National University of Singapore (NUS). She has over 8+ years of experience in Business Analytics and Data Science and she conducts training for both government agencies and corporate clients. Before joining NUS, she lectures at Temasek Polytechnic, teaching Business Analytics and Data Science to professionals, managers and executives (PMEs). Prior to being an academia, Samantha worked in the research and development at Infineon Technologies. Her research and project areas include Business Analytics, Data Mining, Predictive and Prescriptive Analytics.
She has a passion for engaging and inspiring participants to enhance their workplace analytics capabilities and increase business intelligence quotient within their organisations. Her interests lie in the applications of data analytics, predictive modelling and optimization techniques to derive actionable insights for commercial effectiveness. She is familiar with typical analytics tools such as Python, R, and SAS, SPSS and Tableau. She also has working knowledge in the area of Analytics, Data Science and Machine Learning.
Samantha completed her Master of Education from University of Sheffield and graduated from the National University of Singapore with a Bachelor’s in Engineering, First Class Honours. She has also completed THEC (Teaching in Higher Education) and ACTA (Advanced Certificate in Training and Assessment). She is a member of the adult associate educator (AEN) by Institute for Adult Learning (IAL), Singapore.
Her certifications include:
Microsoft Certified Azure Data Scientist Associate. Microsoft Certified Data Analyst Associate. SAS Certified Predictive Modeller in SAS Enterprise Miner. Tableau Certified Desktop Specialist.
Tan Tzann Chang

Tan Tzann Chang
Tzann has over 35 years of leadership and professional experience, spanning the technology, public service and higher education sectors with local, government and multi-national organisations.
He has served in varied roles, from general management, sales and customer acquisition, business development, and operations delivery oversight, to facilitating, lecturing and advisory.
He managed a client portfolio delivering over $10m of annual revenue while achieving high client satisfaction ratings regularly.
Tzann is also an experienced facilitator of over 15 years and constantly innovates in delivering great learning experiences in areas of business, technology and digital product strategy and management as well as IT finance, sourcing and project management. He has conducted over 200 in-person and online courses with over 4,500 local and overseas participants achieving course rating 4.0/5.0.
His past advisory engagements included business and technology governance and management, strategic sourcing, service delivery management, business start-up and e-government development.
He can be reached at LinkedIn.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Codes
Business Analysis Planning and Strategy Analysis:
TGS-2022011517 / TGS-2022011517 (Synchronous e-learning)
Requirement Modeling and Digital Solution Design:
TGS-2022011569 / TGS-2022011570 (Synchronous e-learning)
Digital Solutioning and Delivery:
TGS-2022011486 / TGS-2022011542 (Synchronous e-learning)
Catalogue of Programmes for Individuals
- Course Category
- Artificial Intelligence & Machine Learning
- Business Analytics & Data Science
- Cloud Computing & Internet of Things
- Cybersecurity & Data Governance
- Digital Business & Technopreneurship
- Digital Health & Nursing Informatics
- Digital Technology & Innovation Management
- Digital Transformation & Change Leadership
- Education Technology & Learning Design
- Emerging & Disruptive Technologies
- FinTech & Blockchain
- Interactive Media Development & Metaverse
- Software Programming & Networking
- UX/UI Design & Digital Product Management