Dates:
Data Strategy: To be advised
Communicating Insights with Data Storytelling: 13 Jun, 15 Jun, 16 Jun 2023 | 9.00am-5.30pm | Classroom Learning
Duration: 6 Days
Course Objectives
This Professional Certificate will equip learners with the following competencies:
- Understand big data and how big data analytics can help organizations achieve a competitive advantage.
- Learn how to make strategic use of the data available in organizations.
- Learn how to use data to improve business decisions and operations.
- Learn how to monetize data to increase the organization’s revenue.
- Learn how to communicate data insights through effective data storytelling.
Job Role Readiness
It will prepare learners in the following job roles to perform their responsibilities more effectively/ It will prepare learners for the following job roles:
- Data Analysts
- Informaticians
Programme Structure
Who Should Attend
- This programme is designed for healthcare professionals & mid-career PMETs looking to pivot into data analyst or informatician roles.
- IT professionals
Course Conveners
(Click their photos to view their short biographies)
Assoc Prof Danny Poo

Assoc Prof Danny Poo
Assoc Prof Danny Poo brings with him 35 years of Software Engineering and Information Technology and Management experience. A graduate from the University of Manchester Institute of Science and Technology (UMIST), England, Dr Poo is currently an Associate Professor at the Department of Information Systems and Analytics, National University of Singapore. Prior to joining the University, Dr Poo was with the System Operations at DBSBank, Singapore.
A Steering Committee member of the Asia-Pacific Software Engineering Conference, Dr Poo is actively involved in Information Management and Healthcare Analytics research. A well-known speaker in seminars, Dr Poo has conducted numerous in-house training and consultancy for organizations, both locally and regionally. Dr Poo is the author of 5 books on Object-Oriented Software Engineering, Java Programming language and Enterprise JavaBeans.
Dr Poo notable teaching credentials include:
- Data Strategy
- Data StoryTelling
- Data Visualisation
- Data Analytics
- Machine Learning
- Data Management
- Data Governance
- Data Architecture
- Capstone Projects for Business Analytics
- Software Engineering
- Server-side Systems Design and Development
- Information Technology Project Management
- Health Informatics
- Healthcare Analytics
- Health Informatics Leadership.
Industry Credentials
- Deutsche Bank
- Gemplus
- Micron
- NCR
- PIL
- PSA
- Rhode-Schwarz
- Standard Chartered Bank
- ST Electronic
- Monetary Authority of Singapore
- Infocomm Development Authority
- National Library Board
- Ministry of Manpower
- Nanyang Technological University
- Nanyang Polytechnic
- National University Hospital.
Ms Samantha Sow

Ms Samantha Sow
Ms. Samantha Sow is currently a Senior Lecturer in the department of Information Systems and Analytics at the National University of Singapore (NUS). She has over 8+ years of experience in Business Analytics and Data Science and she conducts training for both government agencies and corporate clients. Before joining NUS, she lectures at Temasek Polytechnic, teaching Business Analytics and Data Science to professionals, managers and executives (PMEs). Prior to being an academia, Samantha worked in the research and development at Infineon Technologies. Her research and project areas include Business Analytics, Data Mining, Predictive and Prescriptive Analytics.
She has a passion for engaging and inspiring participants to enhance their workplace analytics capabilities and increase business intelligence quotient within their organisations. Her interests lie in the applications of data analytics, predictive modelling and optimization techniques to derive actionable insights for commercial effectiveness. She is familiar with typical analytics tools such as Python, R, and SAS, SPSS and Tableau. She also has working knowledge in the area of Analytics, Data Science and Machine Learning.
Samantha completed her Master of Education from University of Sheffield and graduated from the National University of Singapore with a Bachelor’s in Engineering, First Class Honours. She has also completed THEC (Teaching in Higher Education) and ACTA (Advanced Certificate in Training and Assessment). She is a member of the adult associate educator (AEN) by Institute for Adult Learning (IAL), Singapore.
Her certifications include:
Microsoft Certified Azure Data Scientist Associate. Microsoft Certified Data Analyst Associate. SAS Certified Predictive Modeller in SAS Enterprise Miner. Tableau Certified Desktop Specialist.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Code
Data Strategy: TGS-2022012359 (Classroom Learning) / TGS-2022012366 (Synchronous e-learning)
Communicating Insights with Data Storytelling: TGS-2022011489 (Classroom Learning) / TGS-2022011480 (Synchronous e-learning)
For members of public and NUS Alumnus (without R&G Voucher), please follow the steps below:
Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Advanced Computing for Exe (Faculty/Department / Unit)
Please download the user guide for NUS Online Application Portal after you click ‘Apply for Myself’ if you need assistance.
Catalogue of Programmes for Individuals
- Course Category
- Artificial Intelligence & Machine Learning
- Business Analytics & Data Science
- Cloud Computing & Internet of Things
- Cybersecurity & Data Governance
- Digital Business & Technopreneurship
- Digital Health & Nursing Informatics
- Digital Technology & Innovation Management
- Digital Transformation & Change Leadership
- Education Technology & Learning Design
- Emerging & Disruptive Technologies
- FinTech & Blockchain
- Interactive Media Development & Metaverse
- Software Programming & Networking
- UX/UI Design & Digital Product Management