Introduction to e-Commerce

Date: 4 Feb (10am-6.30pm), 7 Feb (7pm-10.45pm), 8 Feb (7pm-10.45pm), 9 Feb (7pm-10.45pm), 11 Feb (10am-6.30pm) 2023 | Online

Duration: 2 and 3 Half Days

Course Overview

Participants will learn how to grow business revenue with e-commerce.
They will learn:

• Understand e-commerce insights and trends 
• eCommerce: Brand.com vs Marketplace
• Appreciation of different eCommerce web builder platforms. E.g.
  • WordPress + WooCommerce
  • Shopify
  • Self-built
• Appreciation of different eCommerce marketplace

This module is part of Professional Certificate in Digital Transformation – Digital Marketing & e-Commerce

Course Objectives

At the end of the course, the participants will be able to:

• Develop and implement an e-commerce strategy

Topics

• eCommerce Trends & Landscape
• Understanding Product Trends & Digital Consumers
• Brand.com vs Marketplace
• Understanding Different eCommerce Web Builder Platforms
• Brand.com: Understanding eCommerce UI/UX via WordPress WooCommerce
• Marketplace: Appreciation of different eCommerce marketplace
• Marketplace: Understanding platform concepts (hands-on via Shopee)
• Marketplace: Driving Traffic within platform (hands-on via Shopee)
• Brand Building in eCommerce & Overall Digital Strategy
• Future of eCommerce

Who Should Attend

• Digital Marketing & E-Commerce Executive
• Digital Operations Manager
• Digital Project Manager

Course Convener

(Click their photos to view their short biographies)

Hear from our participants

“Enjoyable and refreshing course, giving you new insights to learn about digital marketing and e-commerce!”

– Koh Kai Jie

“Very informative! The course has a good mix of theory and practical hands on sessions. It is relevant to today’s marketing scene.”

– Clarissa Yip

“I really enjoyed the e-commerce course! Being a newbie to the e-commerce space, I was clueless about a lot of things. But the instructors were fantastic. They were lively and experienced. They gave me a good overview of the e-commerce space and also practical skills such as how to create a website and presence on marketplace. I would greatly recommend this course to anyone interested in e-commerce or just anyone wanting to start their own business but is unsure of how to build their brand online.”

– Annabel Er

“I learnt a lot. It was quite informative and engaging.”

– Shanelle Rajesh Budhrani

“It was a very fun and interesting session and I really loved the hands on sessions.”

– Sherrie Teo

“Amazing trainer!! Loved the course and learnt so much! Very detailed and step-by-step course to teach you everything you need to know about starting your first e-commerce store!”

– Darshini Rajen

“The trainer, Audrey is very knowledgeable in ecommerce, taught us how to setup ecommerce stores and marketplace platforms stores. She went through the ecommerce trends, backgrounds, SEO and provided real life examples. It was an enriching experience.”

– Ng Song Kai Benjamin

“It was an eye-opening learning experience, with an engaging and knowledgeable facilitator!”

– Kausalya VK

“Audrey has been fantastic in engaging the participants from time to time. I like the group discussion and it help to get thought process of other participants.”

– Somashekar SG

“Coming to the class with minimal knowledge about digital marketing and e-commerce, this course provided a good overview of this industry. Definitely feel more equipped with the necessary knowledge to try dabbling into e-commerce!”

– Victoria Wong

“A lot of useful resources to help one start their journey in e-commerce.”

– Tan Huiwen

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