Introduction to e-Commerce
Date: 8 Feb, 9 Feb, 10 Feb, 15 Feb, 16 Feb, 19 Feb 2022 | 10am-6.30pm | Online. 6.30pm-10pm for all sessions except on 19 Feb 2022.
Duration: 3.5 Days
Course Overview
Participants will learn how to grow business revenue with e-commerce.
They will learn:
- Understand e-commerce insights and trends
- eCommerce: Brand.com vs Marketplace
- Appreciation of different eCommerce web builder platforms. E.g.
- WordPress + WooCommerce
- Shopify
- Self-built
- Appreciation of different eCommerce marketplace
This module is part of Professional Certificate in Digital Transformation – Digital Marketing & e-Commerce
Course Objectives
At the end of the course, the participants will be able to:
- Develop and implement an e-commerce strategy
Topics
- eCommerce Trends & Landscape
- Understanding Product Trends & Digital Consumers
- Brand.com vs Marketplace
- Understanding Different eCommerce Web Builder Platforms
- Brand.com: Understanding eCommerce UI/UX via WordPress WooCommerce
- Marketplace: Appreciation of different eCommerce marketplace
- Marketplace: Understanding platform concepts (hands-on via Shopee)
- Marketplace: Driving Traffic within platform (hands-on via Shopee)
- Brand Building in eCommerce & Overall Digital Strategy
- Future of eCommerce
Who Should Attend
- Digital Marketing & E-Commerce Executive
- Digital Operations Manager
- Digital Project Manager
Course Convener
(Click their photos to view their short biographies)
Ms Audrey Ling

Ms Audrey Ling
Ms Audrey Ling is a digital marketing practitioner-cum-mentor. She started her digital marketing journey for 7 years and started mentoring individuals and startups on driving traffic and scaling since 2018.
To date, she has taught over 1000+ learners, from technopreneurs, online business owners to digital marketers, on various different aspects of digital marketing.
She was previously mentored under 500 Startups’ (Venture Capital Firm) Distro Dojo Growth Marketing Program from Silicon Valley.
Hear from our participants
“Enjoyable and refreshing course, giving you new insights to learn about digital marketing and e-commerce!”
– Koh Kai Jie
“Very informative! The course has a good mix of theory and practical hands on sessions. It is relevant to today’s marketing scene.”
– Clarissa Yip
“I really enjoyed the e-commerce course! Being a newbie to the e-commerce space, I was clueless about a lot of things. But the instructors were fantastic. They were lively and experienced. They gave me a good overview of the e-commerce space and also practical skills such as how to create a website and presence on marketplace. I would greatly recommend this course to anyone interested in e-commerce or just anyone wanting to start their own business but is unsure of how to build their brand online.”
– Annabel Er
“I learnt a lot. It was quite informative and engaging.”
– Shanelle Rajesh Budhrani
“It was a very fun and interesting session and I really loved the hands on sessions.”
– Sherrie Teo
“Amazing trainer!! Loved the course and learnt so much! Very detailed and step-by-step course to teach you everything you need to know about starting your first e-commerce store!”
– Darshini Rajen
“The trainer, Audrey is very knowledgeable in ecommerce, taught us how to setup ecommerce stores and marketplace platforms stores. She went through the ecommerce trends, backgrounds, SEO and provided real life examples. It was an enriching experience.”
– Ng Song Kai Benjamin
“It was an eye-opening learning experience, with an engaging and knowledgeable facilitator!”
– Kausalya VK
“Audrey has been fantastic in engaging the participants from time to time. I like the group discussion and it help to get thought process of other participants.”
– Somashekar SG
“Coming to the class with minimal knowledge about digital marketing and e-commerce, this course provided a good overview of this industry. Definitely feel more equipped with the necessary knowledge to try dabbling into e-commerce!”
– Victoria Wong
“A lot of useful resources to help one start their journey in e-commerce.”
– Tan Huiwen
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Code:
TGS-2021007493
Course Fee Breakdown
Singapore Citizens
39 years old or youngerSingapore Citizen
40 years old or olderCatalogue of Programmes for Individuals
- Course Category
- Artificial Intelligence & Machine Learning
- Business Analytics & Data Science
- Cloud Computing & Internet of Things
- Cybersecurity & Data Governance
- Digital Business
- Digital Health & Nursing Informatics
- Digital Technology & Innovation Management
- Digital Transformation & Change Leadership
- Education Technology
- Emerging & Disruptive Technologies
- FinTech & Blockchain
- Interactive Media Design & Development
- Software Programming & Networking
- UX/UI Design & Digital Product Management