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Professional Certificate in Digital Transformation – Digital Marketing and e-Commerce

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Digitise Business Fast: Getting straight to the building blocks of digital marketing & eCommerce for your business

Digital Marketing: 20 Jan (6.30pm-10pm), 22 Jan (10am-6.30pm), 25 Jan (6.30pm-10pm), 26 Jan (6.30pm-10pm), 29 Jan 2022 (10am-6.30pm) (Online)

Introduction to E-Commerce: 8 Feb, 9 Feb, 10 Feb, 15 Feb, 16 Feb, 19 Feb 2022 (10am-6.30pm) (Online). 6.30pm-10pm for all sessions except 19 Feb 2022.  


7 Days


With the sudden need to transform digitally due to the current situation, companies do not have the luxury of time to test and experiment their digitalisation journey. Therefore, companies need to know what are key considerations for decision making in the online and ecommerce space, how to shorten execution timeline by understanding different aspects of digital marketing, and what are some key building blocks in developing their eCommerce strategy.

Course Objectives

In this PC, participants will learn how to grow business revenue with innovative digital marketing and e-commerce

They will learn:

  • The fundamentals of digital marketing 
  • Overview of different aspects of digital marketing e.g. 
    • Paid advertising
    • Search Engine Optimisation
    • Sales Conversion Optimization
    • Google Analytics
    • etc.
  • The concept of Marketing Funnel
  • Marketing Metrics & Campaign Evaluation
  • Understand e-commerce insights and trends 
  • eCommerce: Brand.com vs Marketplace
  • Appreciation of different eCommerce web builder platforms. E.g.
    • WordPress + WooCommerce
    • Shopify
    • Self-built
  • Appreciation of different eCommerce marketplace

Programme Structure

  • Digital Marketing


    • Introduction to the Digital Realm: Opportunities and Different Business Models
    • Designing an Online Brand: Creating an Online Identity & Domain Selection
    • Opportunities in the Digital Realm
    • Marketing Fundamentals: Creating Customer Avatars & Value Proposition
    • Digital Marketing Strategy
    • The Starting Point: Driving Traffic with The Different Aspects of Digital Marketing
    • The Starting Point: Marketing Funnel
    • The Planning Phase: Budgeting
    • The Planning Phase: What is Your Marketing Mechanism
    • Execution & Measurement: Understanding Your Numbers
    • Execution & Measurement: How to Evaluate Your Campaigns
    • Other Marketing Matters: Talents & Trends
  • Introduction to E-Commerce


    • eCommerce Trends & Landscape
    • Understanding Product Trends & Digital Consumers
    • Brand.com vs Marketplace
    • Understanding Different eCommerce Web Builder Platforms
    • Brand.com: Understanding eCommerce UI/UX via WordPress WooCommerce
    • Marketplace: Appreciation of different eCommerce marketplace
    • Marketplace: Understanding platform concepts (hands-on via Shopee)
    • Marketplace: Driving Traffic within platform (hands-on via Shopee)
    • Brand Building in eCommerce & Overall Digital Strategy
    • Future of eCommerce

Learning Outcomes

At the end of the programme, the participants will be able to:

  • Develop and implement a digital marketing strategy for their product lines
  • Learn how to read and understand data from analytics tools and gain actionable insights to enhance their digital marketing strategy
  • Develop and implement an e-commerce strategy

It will prepare learners for the following job roles:

  • Digital Marketing & E-Commerce Executive
  • Digital Operations Manager
  • Digital Project Manager

For existing Operation / Project Managers, the programme will build their digital skills set and prepares them to contribute significantly to their companies’ digital transformation.

Who Should Attend

Professionals who are moving into digital marketing and e-commerce projects & operations functions.


At least a polytechnic diploma (or equivalent) with 5 years managerial exposure

Programme Format

Breakout Group Discussion

Live Online Teaching

Real Life Case Studies
































Course Fee

Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
39 years old or younger 40 years old or older
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes $1,909.96 $719.96 $1,909.96 $719.96 $6,366.50
Participants must fulfill at least 75% attendance and pass all assessment components, to be eligible for SSG funding.

For enquiries, please email soc-ace@nus.edu.sg

To register, click Register


Digital Marketing Course Code: TGS-2021007492

Introduction to E-Commerce Course Code: TGS-2021007493


(Click their names to view their short biographies)

Ms Audrey LING

Ms Josephine THANG
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