Loading Events

« All Events

Digital Marketing

Event Navigation

Date
20 Jan (6.30pm-10pm), 22 Jan (10am-6.30pm), 25 Jan (6.30pm-10pm), 26 Jan (6.30pm-10pm), 29 Jan 2022 (10am-6.30pm) (Online)

Duration

3.5 Days

Overview

Participants will learn how to grow business revenue with innovative digital marketing. They will learn:

  • The fundamentals of digital marketing 
  • Overview of different aspects of digital marketing e.g. 
    • Paid advertising
    • Search Engine Optimisation
    • Sales Conversion Optimization
    • Google Analytics
    • etc.
  • The concept of Marketing Funnel
  • Marketing Metrics & Campaign Evaluation

This module is part of Professional Certificate in Digital Transformation – Digital Marketing & e-Commerce

Course Objectives

At the end of the course, the participants will be able to:

  • Develop and implement a digital marketing strategy for their product lines
  • Learn how to read and understand data from analytics tools and gain actionable insights to enhance their digital marketing strategy

Topics

  • Introduction to the Digital Realm: Opportunities and Different Business Models
  • Designing an Online Brand: Creating an Online Identity & Domain Selection
  • Opportunities in the Digital Realm
  • Marketing Fundamentals: Creating Customer Avatars & Value Proposition
  • Digital Marketing Strategy
  • The Starting Point: Driving Traffic with The Different Aspects of Digital Marketing
  • The Starting Point: Marketing Funnel
  • The Planning Phase: Budgeting
  • The Planning Phase: What is Your Marketing Mechanism
  • Execution & Measurement: Understanding Your Numbers
  • Execution & Measurement: How to Evaluate Your Campaigns
  • Other Marketing Matters: Talents & Trends

Who Should Attend

  • Digital Marketing & E-Commerce Executive
  • Digital Operations Manager
  • Digital Project Manager

Course Fee

Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
39 years old or younger 40 years old or older
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes $954.98 $359.98 $954.98 $359.98 $3,183.25

For enquiries, please email soc-ace@nus.edu.sg

To register, click Register

Course Code: TGS-2021007492

Instructors

(Click their names to view their short biographies)


Ms Audrey LING

Ms Josephine THANG

*Breakdown Course Fee

Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
39 years old or younger 40 years old or older
Full Programme Fee $2,975.00 $2,975.00 $2,975.00 $2,975.00 $2,975.00
Less: SSG Grant Amount $2,082.50 $2,082.50 $2,082.50 $2,082.50 $0.00
Nett Programme Fee $892.50 $892.50 $892.50 $892.50 $2,975.00
7% GST on Nett Programme Fee $62.48 $62.48 $62.48 $62.48 $208.25
Total Nett Programme Fee Payable, Including GST $954.98 $954.98 $954.98 $954.98 $3,183.25
Less Additional Funding if Eligible Under Various Schemes $0.00 $595.00 $0.00 $595.00 $0.00
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes $954.98 $359.98 $954.98 $359.98 $3,183.25