Date: 25 Jul, 26 Jul, 27 Jul 2023 | 9am-5.30pm | Classroom Learning
Duration: 3 Days
Course Overview
The Digital Product Management: Opportunity, Planning and Development Programme is a 3-day course designed to evaluate a market opportunity for a product, and manage it from idea to implementation for the target market. In this module, students will learn three of five product management process groups: Product Opportunity, Product Planning and Product Development.
This course is part of Professional Certificate in Digital Product Management.
Course Objectives
The course provides the participants with the knowledge and skills to:
- Deliver a differentiated product to market that addresses a market need and represents a viable business opportunity.
- Create a strategic plan for product creation and making sure that the plan is executed effectively.
- Develop mastery over building customer-centric products.
Who Should Attend
Product Manager, Product Marketer, Product Developer.
Prerequisites
Minimum Diploma.
Course Convener
(Click their photos to view their short biographies)
Mr Lee Boon Kee
Mr Lee Boon Kee
Mr Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. He obtained his B.Sc. in Information Systems and Computer Science from NUS in 1989. Prior to his teaching career at NUS, Boon Kee has over thirty years of IT consulting experience in expert systems and software development, system integration, and product management while working in ISS, Accenture, Sun Microsystems, HP, EDS, DEC, and NEC. He has been engaged by several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. His research interest is digital product management, digital ecosystems and platforms, digital experience platforms, and digital economy.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Code:
TGS-2022012317 (Classroom Learning)
TGS-2022012303 (Synchronous e-learning)
For members of public and NUS Alumnus (without R&G Voucher), please follow the steps below:
Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Advanced Computing for Exe (Faculty/Department / Unit)
Please download the user guide for NUS Online Application Portal after you click ‘Apply for Myself’ if you need assistance.
Course Fee Breakdown
Singapore Citizens
39 years old or youngerSingapore Citizen
40 years old or older
