Dates: 12 Mar, 13 Mar 2024 | 9am-5.30pm | Online
Duration: 2 Days
Course Overview
The Digital Product Management: Introduction and Support Programme is a 2-day course designed to define the go-to-market plan and manage the launch and support for the product for the target market. In this course, students will learn the remaining two of five product management process groups: Product Launch and Product Support.
This course is part of Professional Certificate in Digital Product Management.
Course Objectives
The course provides the participants with the knowledge and skills to:
- Create an effective Go-to-Market strategy and plan to successfully launch a product.
-
Drive the sales and adoption of the product through continuous improvement and sustain its longevity in the market through great customer experience and product maintainability.
Who Should Attend
Product Manager,Product Marketer,Product Developer.
Prerequisites
Minimum Diploma.
Course Convener
(Click their photos to view their short biographies)
Mr Lee Boon Kee
Mr Lee Boon Kee
Mr Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. He obtained his B.Sc. in Information Systems and Computer Science from NUS in 1989. Prior to his teaching career at NUS, Boon Kee has over thirty years of IT consulting experience in expert systems and software development, system integration, and product management while working in ISS, Accenture, Sun Microsystems, HP, EDS, DEC, and NEC. He has been engaged by several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. His research interest is digital product management, digital ecosystems and platforms, digital experience platforms, and digital economy.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
GST shall apply at prevailing rates.
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Codes
TGS-2022012270 (Classroom Learning)
TGS-2022012305 (Synchronous e-learning)
Course Fee Breakdown
Singapore Citizens
39 years old or youngerSingapore Citizen
40 years old or older