Date: 1 Aug, 2 Aug 2023 | 9am-5.30pm | Classroom Learning
Duration: 2 Days
The Digital Product Management: Introduction and Support Programme is a 2-day course designed to define the go-to-market plan and manage the launch and support for the product for the target market. In this module, students will learn the remaining two of five product management process groups: Product Introduction and Product Support.
This course is part of Professional Certificate in Digital Product Management.
The course provides the participants with the knowledge and skills to:
- Create an effective Go-to-Market strategy and plan to successfully launch a product.
- Drive the sales and adoption of product and sustain its longevity in the market.
Who Should Attend
Product Manager,Product Marketer,Product Developer.
(Click their photos to view their short biographies)
Mr Lee Boon Kee
Mr Lee Boon Kee
Mr Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. He obtained his B.Sc. in Information Systems and Computer Science from NUS in 1989. Prior to his teaching career at NUS, Boon Kee has over thirty years of IT consulting experience in expert systems and software development, system integration, and product management while working in ISS, Accenture, Sun Microsystems, HP, EDS, DEC, and NEC. He has been engaged by several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. His research interest is digital product management, digital ecosystems and platforms, digital experience platforms, and digital economy.
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email firstname.lastname@example.org
To register, click Register
TGS-2022012270 (Classroom Learning)
TGS-2022012305 (Synchronous e-learning)
For members of public and NUS Alumnus (without R&G Voucher), please follow the steps below:
Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Advanced Computing for Exe (Faculty/Department / Unit)
Please download the user guide for NUS Online Application Portal after you click ‘Apply for Myself’ if you need assistance.
Course Fee Breakdown
Singapore Citizens39 years old or younger
Singapore Citizen40 years old or older