Digital Marketing

Dates: 16 Jan (7pm-10.45pm), 17 Jan (7pm-10.45pm), 18 Jan (7pm-10.45pm), 20 Jan (10am-6.30pm), 23 Jan (7pm-10.45pm) and 24 Jan (7pm-10.45pm) 2024 | Online

Duration: 1 Full Day and 5 Half Days

Course Overview

Participants will learn how to grow business revenue with innovative digital marketing. They will learn:

  • The fundamentals of digital marketing
  • Paid advertising, Facebook & Instagram marketing
  • Search Engine Optimization
  • Google Analytics

This course is part of Professional Certificate in Digital Transformation – Digital Marketing & e-Commerce

Learning Outcomes

At the end of the course, participants will be able to:
• Develop and implement a digital marketing strategy for their product lines
• Use data analytics tools to visualize and gain actionable insights to enhance their digital marketing strategy

They will learn:

  1. Designing a Branding and Digital Marketing Strategy
  2. Opportunities in the Digital Realm – The Starting Point: Marketplace vs Brand.com
  3. Driving Traffic: The Different Aspects of Digital Marketing
  4. Marketing Fundamentals: Creating Customer Avatars & Value Proposition
  5. The Starting Point: Marketing Funnel
  6. The Planning Phase: Budgeting
  7. The Planning Phase: What is Your Marketing Mechanism
  8. Execution & Measurement: Understanding Your Numbers
  9. Execution & Measurement: How to Evaluate Your Campaigns
  10. Other Marketing Matters: Talents & Trends

Who Should Attend

  • Digital Marketing & E-Commerce Executive
  • Digital Operations Manager
  • Digital Project Manager

Course Convener

(Click photo to view biography)

eeeee Audrey Ling

Ms Audrey LINGMs Audrey Ling

Course Fees

Singapore Citizens
39 years old or younger
40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.

This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.

To enquire, email soc-ace@nus.edu.sg

To register, click Register

Course Codes
TGS-2021007492 (Classroom Learning)
TGS-2022014564 (Synchronous e-learning)

Course Fee Breakdown

Singapore Citizens

Singapore Citizens

39 years old or younger

Singapore Citizen

40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants