Digital Marketing

Date: 10 Jan, 11 Jan, 12 Jan, 14 Jan, 17 Jan, 18 Jan 2023 | 7pm-10.45pm except for 14 Jan (10am-6.30pm) | Online

Duration: 1 Full Day and 5 Half Days

Course Overview

Participants will learn how to grow business revenue with innovative digital marketing. They will learn:

  • The fundamentals of digital marketing 
  • Overview of different aspects of digital marketing e.g. 
    • Paid advertising
    • Search Engine Optimisation
    • Sales Conversion Optimization
    • Google Analytics
    • etc.
  • The concept of Marketing Funnel
  • Marketing Metrics & Campaign Evaluation

This module is part of Professional Certificate in Digital Transformation – Digital Marketing & e-Commerce

Course Objectives

At the end of the course, the participants will be able to:

    • Develop and implement a digital marketing strategy for their product lines
    • Learn how to read and understand data from analytics tools and gain actionable insights to enhance their digital marketing strategy

Topics

  • Introduction to the Digital Realm: Opportunities and Different Business Models
  • Designing an Online Brand: Creating an Online Identity & Domain Selection
  • Opportunities in the Digital Realm
  • Marketing Fundamentals: Creating Customer Avatars & Value Proposition
  • Digital Marketing Strategy
  • The Starting Point: Driving Traffic with The Different Aspects of Digital Marketing
  • The Starting Point: Marketing Funnel
  • The Planning Phase: Budgeting
  • The Planning Phase: What is Your Marketing Mechanism
  • Execution & Measurement: Understanding Your Numbers
  • Execution & Measurement: How to Evaluate Your Campaigns
  • Other Marketing Matters: Talents & Trends

Who Should Attend

  • Digital Marketing & E-Commerce Executive
  • Digital Operations Manager
  • Digital Project Manager

Course Conveners

(Click their photos to view their short biographies)

eeeee Audrey Ling

Ms Audrey LINGMs Audrey Ling

eeeee Omid Abbasi

Omid AbbasiMr Omid Abbasi

Course Fees

Singapore Citizens
39 years old or younger
40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.

To enquire, email soc-ace@nus.edu.sg

To register, click Register

Course Code:
TGS-2021007492 (Classroom Learning) / TGS-2022014564 (Synchronous e-learning)

Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Advanced Computing for Exe (Faculty/Department / Unit)

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Course Fee Breakdown

Singapore Citizens

Singapore Citizens

39 years old or younger

Singapore Citizen

40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants