Designing for Experiences by Crafting
Appropriate Cognitive, Social and Emotional Events

Dates: To be advised

Duration: 2 Days

Course Overview

As the ultimate goal of User Experience Design (UXD) is to invoke specific sentiments in customers to enable other parts of the organisation/company ecosystem to flourish, a User Experience Designer must understand what components of Experience can be created and molded for maximum impact. These components include Perceptions, Emotions and Sensations. Each of these components can be influenced in different ways, either separately or in concert, to achieve the desired sentiment in the end user’s mind. This course discusses the crafting of Cognitive, Social and Emotional events, so as to influence users’ Perceptions, Emotions and Sensations, with the intention of producing the intended sentiments in users.

This course is part of Professional Certificate in User Experience Design.

Course Objectives

The course provides the participant with the knowledge and skills to:

  • Understand the concepts of cognition, attention, memory, and mental models, and why are they important for UXD
  • Understand the three components – Perception, Emotion and Sensation that make up an Experience, and what can be done to influence the sentiments produced by such experiences.
  • Design appropriate Cognitive, Social and Emotional interactions to achieve the intended effects of influencing the components of Experience.
  • Design products/services to change human behaviour.

Who Should Attend

UI Designer


Must have taken and passed “Introduction to UXD” course or 1-year of experience in Service/System Design and/or customer/client-facing roles. Good English proficiency. Has an understanding of UX Design is, as well as the role of a UX Designer in the system development life cycle, including the skillsets a UX Designer must have to perform UX Design.

Course Convener

(Click their photos to view their short biographies)

ddddd Wadhwa Bimlesh

Dr Wadhwa BimleshAssoc Prof Wadhwa Bimlesh

Course Fees

Singapore Citizens
39 years old or younger
40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding. 

This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.

To enquire, email

To register, click Register

Course Codes
TGS-2022012254 (Classroom Learning)
TGS- 2022012252 (Synchronous e-learning)

Course Fee Breakdown

Singapore Citizens

Singapore Citizens

39 years old or younger

Singapore Citizen

40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

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