Designing for Experiences by crafting appropriate Cognitive, Social and Emotional Events
Date: 29 Sep, 30 Sep | 9am-5.30pm | Online
Duration: 2 Days
As the ultimate goal of UXD is to invoke specific sentiments in customers to enable other parts of the organization/company ecosystem to flourish, a UX Designer must understand what components of Experience can be created and molded for maximum impact. These components include Perceptions, Emotions and Sensations. Each of these components can be influenced in different ways, either separately or in concert, to achieve the desired sentiment in the end user’s mind. This course discusses the crafting of Cognitive, Social and Emotional events, so as to influence users’ Perceptions, Emotions and Sensations, with the intention of producing the intended sentiments in users
This module is part of Professional Certificate in User Experience Design.
The course provides the participant with the knowledge and skills to:
- Understand the concepts of cognition, attention, memory, and mental models, and why are they important for UXD
- Understand the three components – Perception, Emotion and Sensation that make up an Experience, and what can be done to influence the sentiments produced by such experiences.
- Design appropriate Cognitive, Social and Emotional interactions to achieve the intended effects of influencing the components of Experience.
- Design products/services to change human behaviour.
Who Should Attend
Must have taken and passed “Introduction to UXD” course or 1-year of experience in Service/System Design and/or customer/client-facing roles. Good English proficiency. Has an understanding of UX Design is, as well as the role of a UX Designer in the system development life cycle, including the skillsets a UX Designer must have to perform UX Design.
(Click their photos to view their short biographies)
Dr Lu Weiquan
Dr Lu Weiquan is a Senior Lecturer at the School of Computing in NUS who examines the User Experience (UX) Design of technologically-empowered learning environments. He designs and utilizes experiential learning technology (such as simulations, Augmented and Virtual Reality) in the courses he teaches, and his education research interests include figuring out how all this technology tangibly and measurably affects human learning using Machine Learning and Artificial Intelligence. He also advises the government in the fields of UX design and experiential learning, and he develops Metaverse applications for industry clients. He holds a B.Comp. in Computing and a Ph.D. in Electrical and Computer Engineering from NUS.
Dr Wadhwa Bimlesh
Dr Wadhwa Bimlesh is an Associate Professor in the Department of Computer Science and Assistant Dean (Student Life) of the School of Computing at the National University of Singapore (NUS). She received her Ph.D. degree (1990) in Computer Science (Software Metrics) from University of Delhi, India. She also holds an M.Tech. (2000) degree in Software Engineering from National University of Singapore, an M.Sc. degree (1985) in Physics from University of Delhi, and a B.Sc. (Honours) degree (1983) in Physics from University of Delhi. Dr Wadhwa’s research and teaching interests include software engineering, interaction design, information visualization and computing education. In her teaching engagements, Dr Wadhwa has supervised many undergraduate and post-graduate students in the NUS School of Computing. She has developed, coordinated and taught several courses in the areas of software engineering and human computer interaction e.g. object oriented analysis and design, software engineering principles and patterns, software system design, interaction design, and information visualization.
In her recent research work, Dr Wadhwa has worked on gender issues in human-computer interaction, user modelling and evaluation of health applications and in improving quality of software design models. Her research has been presented in major conferences such as the FSE Foundations of Software Engineering, Workshop at ICSE International Conference on Software Engineering, and CHI Conference on Human Computer Interaction.
Dr Wadhwa has also contributed book chapters to volumes including Wiley Handbook for Human-Computer Interaction and Springer’s Informatics and Communication Technologies for Societal Development. Dr Wadhwa is the initiator and leader of the Code for Community programme, an initiative by NUS School of Computing to bring computing education to underserved communities. She has been very active in organising and judging many national and international competitions and hackathons including CodeXtreme, NUS Data Science Challenge, Singapore Science and Engineering Fair(SSEF), and Intel International Science and Engineering Fair. Dr Wadhwa is also an active member of MakerLab at School of Computing, a Faculty representative at Student Chapter of Singapore Computer Society, and advisor to Computing Club, at NUS School of Computing.
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
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TGS-2022012254 (Classroom Learning)
TGS- 2022012252 (Synchronous e-learning)
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Course Fee Breakdown
Singapore Citizens39 years old or younger
Singapore Citizen40 years old or older