Designing for Experiences by Crafting Appropriate Cognitive, Social and Emotional Events

Dates: 11 Aug, 12 Aug 2023 | 9am-5.30pm | Classroom Learning

Duration: 2 Days

Course Overview

As the ultimate goal of UXD is to invoke specific sentiments in customers to enable other parts of the organization/company ecosystem to flourish, a UX Designer must understand what components of Experience can be created and molded for maximum impact. These components include Perceptions, Emotions and Sensations. Each of these components can be influenced in different ways, either separately or in concert, to achieve the desired sentiment in the end user’s mind. This course discusses the crafting of Cognitive, Social and Emotional events, so as to influence users’ Perceptions, Emotions and Sensations, with the intention of producing the intended sentiments in users

This module is part of Professional Certificate in User Experience Design.

Course Objectives

The course provides the participant with the knowledge and skills to:

  • Understand the concepts of cognition, attention, memory, and mental models, and why are they important for UXD
  • Understand the three components – Perception, Emotion and Sensation that make up an Experience, and what can be done to influence the sentiments produced by such experiences.
  • Design appropriate Cognitive, Social and Emotional interactions to achieve the intended effects of influencing the components of Experience.
  • Design products/services to change human behaviour.

Who Should Attend

UI Designer


Must have taken and passed “Introduction to UXD” course or 1-year of experience in Service/System Design and/or customer/client-facing roles. Good English proficiency. Has an understanding of UX Design is, as well as the role of a UX Designer in the system development life cycle, including the skillsets a UX Designer must have to perform UX Design.

Course Convener

(Click their photos to view their short biographies)

ddddd Wadhwa Bimlesh

Dr Wadhwa BimleshAssoc Prof Wadhwa Bimlesh

Course Fees

Singapore Citizens
39 years old or younger
40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.

To enquire, email

To register, click Register

Course Code:
TGS-2022012254 (Classroom Learning)
TGS- 2022012252 (Synchronous e-learning)

For members of public and NUS Alumnus (without R&G Voucher), please follow the steps below:

Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Strategic Tech Mgt Institute (Faculty/Department / Unit)

Please download the user guide for NUS Online Application Portal after you click ‘Apply for Myself’ if you need assistance.

Course Fee Breakdown

Singapore Citizens

Singapore Citizens

39 years old or younger

Singapore Citizen

40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

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