Design Thinking: Creative and Strategic Business Solutions
6 Jul | 9am-5pm, 8 Jul | 9am-3.30pm | Online
*3 Oct | 5 Oct 2022 | 9am-5.30am | Online
4 Oct | 9am-5pm, 6 Oct | 9am-3.30pm, 13 Oct | 9am-10.30am | Online
Duration: 2 Days
Through activities and exploration of case studies, the participants will learn how design thinking works and begin to apply tools, methods, processes and mindsets to their professional workplace. Practice the skills of design thinking through hands-on activities and to increase the confidence in their creative abilities. It’s the first step in unlocking the hidden creative potential.
By the end of this course, students will be able to: Apply design thinking processes, create curiosity and collaborative mindset to achieve a holistic understanding of how businesses case can be resolved by implementing cost-effective solutions/products/services by applying design thinking concepts.
Combining with an aesthetic appreciation of how to create, designs products, solutions or services in broader and wider contexts that are sustainable for a long period of time.
This module is part of Professional Certificate in Digital Transformation – Digital Capability and Agility
(Click their photos to view their short biographies)
Dr Guo Lei
Dr Guo Lei is an active educator and researcher in data science, behavioural study and design thinking, with extensive experience in delivering practice-based learning programmes and applied research projects with successful results.
Starting her career in Singapore as a marketing practitioner, Dr Guo worked across manufacturing, entertainment and education industries. She was the Chief Representative in China for a Singapore listed company. She was also responsible for setting up Shanghai Office and promoting executive education programmes for NUS Business School in Greater China market.
With the aspiration of bridging the gap between research and practice, Dr Guo pursued her PhD in the UK, where she worked on large-scale research projects with Cambridge University Service Alliance, BAE Systems and China Mobile.
Dr Guo returned to Singapore and joined NUS as a faculty member in 2011. She has particular experience in tackling complex challenges through applied research and education. She was the Principal Investigator for a series of research projects to inform better public transport policy decisions. She consults corporate clients on data analytics, user experience design and service innovation. Dr Guo teaches executive programmes of Data Analytics and Design Thinking at NUS. She has a passion for engaging and inspiring working professionals at all levels by applying the theory to real world business applications.
Dr Guo holds a PhD in Marketing from University of Exeter, an MBA from University of Adelaide University and a BA in Literature from Beijing Normal University.