Powering Customer Experience through Digital Brand Design

Short Course

Powering Customer Experience through Digital Brand Design

Programme Schedule	Duration (days)	Mode of Delivery	Programme Code
To be advised	2	Classroom Learning	TGS-2023035936

Course Overview

With heightened competition and receding brand loyalty, digital marketers need a strategic roadmap to Power Customer Experience (CX) through Digital Brand Design. In this course, participants will pick up learning points on how to develop a Memorable Brand; how to integrate a Unique Value Proposition into a brand; and create Brand Promise and Brand Personality to build Brand Affinity. Find out the secrets to creating a Cult Brand. Learners will apply practical strategies, frameworks and tools in group projects to delve into Brand Persona, Customer Journey Mapping and Design Thinking as part of the strategic digital roadmap to deepening Brand Loyalty.

Course Objectives

By the end of the course, participants will be able to:

Apply employer branding to build a Cult Brand to raise fanatic followers
Generate customer experience strategies with digital brand design principles to create engaging, personalised, and effective digital experiences that enhance customer experience and build brand affinity to impact the success of a business
Develop user experience (UX) skills in customer research and analysis to identify customer needs, preferences, and pain points
Harness Design Thinking processes to create emotional connections, design customer-centric digital experiences, ideate, prototype, and test solutions to create seamless digital experiences
Develop customer experience management skills to create strategic projects that ensure successful customer experience outcomes

Prerequisites

Minimum Diploma required with English language proficiency

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This programme is part of

Professional Certificate in Digital Brand Management

Types of Available Fundings

Enhanced Training Support

SFEC

UTAP

PSEA

Instructors

Tan Swee Lin

Programme Fees

	Singapore Citizens		Singapore PRs	Enhanced Training Support for SMEs	International Participants
	39 years old or younger	40 years old or older	Singapore PRs	Enhanced Training Support for SMEs	International Participants
Full Programme Fee	S$1,900.00	S$1,900.00	S$1,900.00	S$1,900.00	S$1,900.00
Less: SSG Grant Amount	S$1,330.00	S$1,330.00	S$1,330.00	S$1,330.00	-
Nett Programme Fee	S$570.00	S$570.00	S$570.00	S$570.00	S$1,900.00
9% GST on Nett Programme Fee	S$51.30	S$51.30	S$51.30	S$51.30	S$171.00
Total Nett Programme Fee Payable, Including GST	S$621.30	S$621.30	S$621.30	S$621.30	S$2,071.00
Less Additional Funding	-	S$380.00	-	S$380.00	-
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes	S$621.30	S$241.30	S$621.30	S$241.30	S$2,071.00

Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
Please note that all external funding for courses is limited in duration and subject to eligibility and availability.

Other Information

This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.

Tan Swee Lin

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