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Short Course

Optimizing Customers’ Experience with FinTech Strategy

Programme ScheduleDuration (days)Mode of DeliveryProgramme Code
To be advised1Synchronous e-LearningTGS-2020504951
This course is offered biannually, available once every six months.

Course Overview

Without customers, there is no business and certainly no business growth. Countless studies have proven that keeping your customers at the centre of what you do, enables you to do the right decisions for steering your company and enable scalable growth for the long term. In this course, you will learn how to apply Human-Centered Design methods to get to know what your customers really want, how to build a suitable FinTech Strategy, and how emerging technologies like Blockchain and Artificial Intelligence (AI) can help to achieve the desired outcome.

Course Objectives

At the end of the course, participants will be able to:
• Gain an understanding of the importance of Customer Experience (CX)
• Explore 6 Innovation Behaviours
• Learn about Human-Centered Design and its applications to shape CX
• Methods to fail quickly and learn fast
• How to build a FinTech Strategy
• How emerging technologies like Blockchain and Artificial Intelligence can improve CX

Who Should Attend

Anyone who is interested in the cross section of Customer Experience and FinTech; Everyone who is client facing; Everyone with an own business or who wants to set up a business.

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This programme is part of

  • Professional Certificate in Data-Driven Business Decisions and FinTech Strategies

    • Types of Available Fundings

  • Enhanced Training Support
  • SFEC
  • UTAP
  • PSEA

    • Instructors


    Dr Justin Chan

    Dr Justin Chan

    Dr Justin Chan is the founder and CEO of JCube Capital Partners, a multi-faceted investment management company with Capital Markets Service license under the Monetary Authority of Singapore (MAS). Besides, he is also the founder of DataDrivenInvestor (DDI) (and DDI Medium), home to 1.5 million monthly readers and writers worldwide in technology, finance, and entrepreneurship. DDI is also an application ecosystem empowering investors, technologists, and professionals with data, knowledge, and expertise in their quests for investment insights and opportunities. Dr Chan was a former quantitative strategist at Grantham, Mayo, Van Otterloo. A former researcher and published author in finance, Dr Chan specialised in microstructure, alternative data and behavioral finance, published in peer-reviewed finance academic journals, and was a research faculty at Singapore Management University. He received his Ph.D. in finance at UCLA Anderson School.

    Ms Claudia Marcusson

    Ms Claudia Marcusson

    Ms Claudia Marcusson is a sustainability and climate-tech expert with a stellar career in Financial Services, education, entrepreneurship & innovation. She has over 22 years of financial industry expertise in investment management, insurance, banking and FinTech having worked in the U.S., U.K., Germany, The Netherlands and Singapore. She worked in various leadership roles at Standard Chartered Bank, ING, NN Group, BNP Paribas, ABN AMRO, and State Street Bank to name a few. Since 2018, Claudia is an Executive Education Fellow at the National University of Singapore focusing on FinTech, digitalisation, agile working and corporate innovation & entrepreneurship as well as Green IT & Sustainability. She gives training and Masterclasses to corporates and C-suite executives and is a guest lecturer at Singapore Management University, Emeritus, SP Jain School of Global Management and Singapore Academy of Law. Claudia has been living in Singapore for 8 years where she was Chief Risk Officer APAC for ING Investment Management. Later, she joined Standard Chartered Bank building out the corporate venture arm and running entrepreneurship & innovation programs for the bank, partners and regulators. As Global Head of Client Experience Center she led numerous client co-creation programs with a focus on digital transformation and sustainability for corporate clients worldwide. Claudia has been CEO of Germany’s first asset-tokenization platform offering fractional yield-ownership for renewable energy assets before she set up her own advisory business in 2023. She enjoys working closely with corporations and founders as a Non-Executive Director, board advisor and mentor focused on decarbonizing existing business models and transforming products into sustainable and financially attractive value propositions. She is an investment advisor to impact VC funds in Europe and Singapore and a mentor & strategic advisor to several Accelerators in Singapore, Germany, Korea and India. She is a certified SCRUM Master and a licensed instructor and expert in Human-Centred Design & Design Thinking, Lean Start-up and agile methods. Claudia holds an LL.M. degree in Chinese Business Law as well as an M.Sc. in Economics and Quantitative Research.

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old
    or younger    		 40 years old
    or older
    Full Programme Fee S$850.00 S$850.00 S$850.00 S$850.00 S$850.00
    Less: SSG Grant Amount S$595.00 S$595.00 S$595.00 S$595.00 -
    Nett Programme Fee S$255.00 S$255.00 S$255.00 S$255.00 S$850.00
    9% GST on Nett Programme Fee S$22.95 S$22.95 S$22.95 S$22.95 S$76.50
    Total Nett Programme Fee Payable, Including GST S$277.95 S$277.95 S$277.95 S$277.95 S$926.50
    Less Additional Funding - S$170.00 - S$170.00 -
    Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes S$277.95 S$107.95 S$277.95 S$107.95 S$926.50
    1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
    2. Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
    3. Please note that all external funding for courses is limited in duration and subject to eligibility and availability.

    Other Information

    This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.

    Advanced Computing for Executives

    11 Research Link
    COM 3, #B1-07
    Singapore 119391
    Email: soc-ace@nus.edu.sg

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