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Short Course

Digital Product Management: Opportunity, Planning and Development

Course ScheduleDuration (days)Mode of DeliveryTGS Reference Number
17 to 19 November 2025 | 9 am - 5.30 pm3Classroom LearningTGS-2025056719

Course Overview

The Digital Product Management: Opportunity, Planning and Development Programme is a 3-day course designed to evaluate a market opportunity for a product, and manage it from idea to implementation for the target market. In this course, students will learn three of five product management process groups: Product Opportunity, Product Planning and Product Development.

Course Objectives

The course provides the participants with the knowledge and skills to:

  • Deliver a differentiated product to the market that addresses a market need through market research and represents a viable business opportunity.
  • Create a strategic plan for product creation and making sure that the plan is executed effectively.
  • Develop mastery over building customer-centric products through product design and development with user experience design.

Job Role Readiness

Product Managers, Product Marketers and Product Developers.

Prerequisites

Minimum Diploma.

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This programme is part of

  • Professional Certificate in Digital Product Management

    • Funding Available

  • SkillsFuture Funding
  • Enhanced Training Support
  • SkillsFuture Credit
  • SFEC
  • UTAP
  • PSEA

    • Instructors


    Mr Lee Boon Kee

    Mr Lee Boon Kee

    Mr Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. He obtained his B.Sc. in Information Systems and Computer Science from NUS in 1989. Prior to his teaching career at NUS, Boon Kee has over thirty years of IT consulting experience in expert systems and software development, system integration, and product management while working in ISS, Accenture, Sun Microsystems, HP, EDS, DEC, and NEC. He has been engaged by several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. His research interest is digital product management, digital ecosystems and platforms, digital experience platforms, and digital economy.

    Course Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old
    or younger    		 40 years old
    or older
    Full Course Fee S$2,850.00 S$2,850.00 S$2,850.00 S$2,850.00 S$2,850.00
    9% GST on Full Course Fee S$256.50 S$256.50 S$256.50 S$256.50 S$256.50
    SSG Funding S$1,425.00 S$1,425.00 S$1,425.00 S$1,425.00 -
    Additional Funding if Eligible under Various Schemes - S$570.00 - S$570.00 -
    Total Nett Course Fee Payable, including GST S$1,681.50 S$1,111.50 S$1,681.50 S$1,111.50 S$3,106.50
    1. Total nett course fee payable, including GST, after additional funding from various funding schemes.
    2. Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
    3. The applicable funding is for Singaporeans and Singapore PRs. This is subject to change and in accordance with SSG funding guidelines as of course commencement.