Short Course

Digital Marketing

Programme ScheduleDuration (days)Mode of DeliveryProgramme Code
To be advised3.5Synchronous e-LearningTGS-2022014564

Course Overview

Participants will learn how to grow business revenue with innovative digital marketing. They will learn:

  • The fundamentals of digital marketing
  • Paid advertising, Facebook & Instagram marketing
  • Search Engine Optimization
  • Google Analytics

Course Objectives

At the end of the course, participants will be able to:
• Develop and implement a digital marketing strategy for their product lines
• Use data analytics tools to visualize and gain actionable insights to enhance their digital marketing strategy

They will learn:

  1. Designing a Branding and Digital Marketing Strategy
  2. Opportunities in the Digital Realm – The Starting Point: Marketplace vs Brand.com
  3. Driving Traffic: The Different Aspects of Digital Marketing
  4. Marketing Fundamentals: Creating Customer Avatars & Value Proposition
  5. The Starting Point: Marketing Funnel
  6. The Planning Phase: Budgeting
  7. The Planning Phase: What is Your Marketing Mechanism
  8. Execution & Measurement: Understanding Your Numbers
  9. Execution & Measurement: How to Evaluate Your Campaigns
  10. Other Marketing Matters: Talents & Trends

Who Should Attend

  • Digital Marketing & E-Commerce Executive
  • Digital Operations Manager
  • Digital Project Manager

Prerequisites

At least a diploma (or equivalent) with managerial exposure.

Testimonials


Very well conducted course and easy to understand for someone who has no background in marketing or anything.

Ms Audrey Ling is a very fun and interesting trainer. She is able to sustain the interest of the participants even though the course is so long. This course is good for theory and giving a glimpse into the world of digital marketing.

Audrey was a great teacher! She explained the marketing concepts to the layman easily and provided great examples for us to further grasp the ideas.

The course was interesting and insightful. Really glad I decided to join! Will definitely try out the tools and websites shared during the course.

Good start to my digital transformation journey with good insights into digital marketing.

Instructors


Ms Audrey Ling

Programme Fees


Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
39 years old
or younger
40 years old
or older
Full Programme Fee S$2,975.00 S$2,975.00 S$2,975.00 S$2,975.00 S$2,975.00
Less: SSG Grant Amount S$2,082.50 S$2,082.50 S$2,082.50 S$2,082.50 -
Nett Programme Fee S$892.50 S$892.50 S$892.50 S$892.50 S$2,975.00
9% GST on Nett Programme Fee S$80.33 S$80.33 S$80.33 S$80.33 S$267.75
Total Nett Programme Fee Payable, Including GST S$972.83 S$972.83 S$972.83 S$972.83 S$3,242.75
Less Additional Funding - S$595.00 - S$595.00 -
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes S$972.83 S$377.83 S$972.83 S$377.83 S$3,242.75
  1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
  2. Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
  3. Please note that all external funding for courses is limited in duration and subject to eligibility and availability.

Other Information

This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.