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Short Course

Designing for Experiences by Crafting Appropriate Cognitive, Social and Emotional Events

Programme ScheduleDuration (days)Mode of DeliveryProgramme Code
21 and 22 March 2025 | 9 am - 5.30 pm2Classroom LearningTGS-2022012254

Course Overview

As the ultimate goal of User Experience Design (UXD) is to invoke specific sentiments in customers to enable other parts of the organisation/company ecosystem to flourish, a User Experience Designer must understand what components of Experience can be created and molded for maximum impact. These components include Perceptions, Emotions and Sensations. Each of these components can be influenced in different ways, either separately or in concert, to achieve the desired sentiment in the end user’s mind. This course discusses the crafting of Cognitive, Social and Emotional events, so as to influence users’ Perceptions, Emotions and Sensations, with the intention of producing the intended sentiments in users.

Course Objectives

The course provides the participant with the knowledge and skills to:

  • Understand the concepts of cognition, attention, memory, and mental models, and why are they important for UXD
  • Understand the three components – Perception, Emotion and Sensation that make up an Experience, and what can be done to influence the sentiments produced by such experiences.
  • Design appropriate Cognitive, Social and Emotional interactions to achieve the intended effects of influencing the components of Experience.
  • Design products/services to change human behaviour.

Who Should Attend

UI Designers

Prerequisites

Must have taken and passed “Introduction to UXD” course or 1-year of experience in Service/System Design and/or customer/client-facing roles. Good English proficiency. Has an understanding of UX Design is, as well as the role of a UX Designer in the system development life cycle, including the skillsets a UX Designer must have to perform UX Design.

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This programme is part of

  • Professional Certificate in User Experience Design

    • Types of Available Fundings

  • SkillsFuture Funding
  • SkillsFuture Credit
  • Enhanced Training Support
  • SFEC
  • UTAP
  • PSEA

    • Instructors


    A/Prof Wadhwa Bimlesh

    A/Prof Wadhwa Bimlesh

    A/Prof Wadhwa Bimlesh is an Associate Professor in the Department of Computer Science and Assistant Dean (Student Life) of the School of Computing at the National University of Singapore (NUS). She received her Ph.D. degree (1990) in Computer Science (Software Metrics) from University of Delhi, India. She also holds an M.Tech. (2000) degree in Software Engineering from National University of Singapore, an M.Sc. degree (1985) in Physics from University of Delhi, and a B.Sc. (Honours) degree (1983) in Physics from University of Delhi. Dr Wadhwa’s research and teaching interests include software engineering, interaction design, information visualization and computing education. In her teaching engagements, A/Prof Wadhwa has supervised many undergraduate and post-graduate students in the NUS School of Computing. She has developed, coordinated and taught several courses in the areas of software engineering and human computer interaction e.g. object oriented analysis and design, software engineering principles and patterns, software system design, interaction design, and information visualization. In her recent research work, A/Prof Wadhwa has worked on gender issues in human-computer interaction, user modelling and evaluation of health applications and in improving quality of software design models. Her research has been presented in major conferences such as the FSE Foundations of Software Engineering, Workshop at ICSE International Conference on Software Engineering, and CHI Conference on Human Computer Interaction. A/Prof Wadhwa has also contributed book chapters to volumes including Wiley Handbook for Human-Computer Interaction and Springer’s Informatics and Communication Technologies for Societal Development. A/Prof Wadhwa is the initiator and leader of the Code for Community programme, an initiative by NUS School of Computing to bring computing education to underserved communities. She has been very active in organising and judging many national and international competitions and hackathons including CodeXtreme, NUS Data Science Challenge, Singapore Science and Engineering Fair(SSEF), and Intel International Science and Engineering Fair. A/Prof Wadhwa is also an active member of MakerLab at School of Computing, a Faculty representative at Student Chapter of Singapore Computer Society, and advisor to Computing Club, at NUS School of Computing.

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old
    or younger    		 40 years old
    or older
    Full Programme Fee S$1,900.00 S$1,900.00 S$1,900.00 S$1,900.00 S$1,900.00
    Less: SSG Grant Amount S$1,330.00 S$1,330.00 S$1,330.00 S$1,330.00 -
    Nett Programme Fee S$570.00 S$570.00 S$570.00 S$570.00 S$1,900.00
    9% GST on Nett Programme Fee S$51.30 S$51.30 S$51.30 S$51.30 S$171.00
    Total Nett Programme Fee Payable, Including GST S$621.30 S$621.30 S$621.30 S$621.30 S$2,071.00
    Less Additional Funding - S$380.00 - S$380.00 -
    Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes S$621.30 S$241.30 S$621.30 S$241.30 S$2,071.00
    1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
    2. Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
    3. Please note that all external funding for courses is limited in duration and subject to eligibility and availability.

    Other Information

    This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.

    Advanced Computing for Executives

    11 Research Link
    COM 3, #B1-07
    Singapore 119391
    Email: soc-ace@nus.edu.sg

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