Building Brand Resilience within Digital Business Models

Short Course

Building Brand Resilience within Digital Business Models

Programme Schedule	Duration (days)	Mode of Delivery	Programme Code
To be advised	2	Classroom Learning	TGS-2023035922

Course Overview

With brand loyalty receding and the cost of acquiring new customers remaining high, digital marketers need to create a Digital Brand Strategy to position their brands in the minds of consumers. This course provides a creative roadmap to building Brand Resilience within Digital Business Models. Learn why successful technology brands operate within an Ecosystem or a Platform and how, by applying this knowledge, brands can strategise to optimise business opportunities development. Learners will participate in group projects to uncover the success of a digital platform brand.

Course Objectives

At the end of this course, participants will be able to:

Explain how most successful Technology Brands operate within an Ecosystem/Platform; and how such business models can help in business opportunities development for expanding markets and gaining customer traction.
Apply Employer Branding strategies to facilitate the development of their own digital brand through Brand Purpose, Brand Positioning and Brand Values to develop an enduring brand in the competitive marketplace.

Prerequisites

Minimum Diploma required with English language proficiency

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This programme is part of

Professional Certificate in Digital Brand Management

Types of Available Fundings

SkillsFuture Funding

SkillsFuture Credit

Enhanced Training Support

SFEC

UTAP

PSEA

Instructors

Tan Swee Lin

Programme Fees

	Singapore Citizens		Singapore PRs	Enhanced Training Support for SMEs	International Participants
	39 years old or younger	40 years old or older	Singapore PRs	Enhanced Training Support for SMEs	International Participants
Full Programme Fee	S$1,700.00	S$1,700.00	S$1,700.00	S$1,700.00	S$1,700.00
Less: SSG Grant Amount	S$1,190.00	S$1,190.00	S$1,190.00	S$1,190.00	-
Nett Programme Fee	S$510.00	S$510.00	S$510.00	S$510.00	S$1,700.00
9% GST on Nett Programme Fee	S$45.90	S$45.90	S$45.90	S$45.90	S$153.00
Total Nett Programme Fee Payable, Including GST	S$555.90	S$555.90	S$555.90	S$555.90	S$1,853.00
Less Additional Funding	-	S$340.00	-	S$340.00	-
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes	S$555.90	S$215.90	S$555.90	S$215.90	S$1,853.00

Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
Please note that all external funding for courses is limited in duration and subject to eligibility and availability.

Other Information

This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.

Tan Swee Lin

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