Build a Creative Digital Brand Campaign

Short Course

Build a Creative Digital Brand Campaign

Programme Schedule	Duration (days)	Mode of Delivery	Programme Code
To be advised	2	Classroom Learning	TGS-2023035923

Course Overview

Every brand is a story, a personality and a culture that has to be shaped and continually communicated along a moving stream of changing customer behaviour, demographics, demands and trends in content management. This e-commerce management course unpacks creative branding strategies, frameworks as well as digital design and communication tools such as Lumen5 and Canva to strengthen digital commerce capabilities to improve customer acquisition and retention. The course provides a Digital Brand Development and Creative Communication roadmap with group project opportunities for participants to shape real-world innovative digital visual and content writing; and create bewitching and compelling storytelling campaigns in their digital brand marketing communication.

Course Objectives

At the end of this course, learners will be able to:
• Create a Digital Brand Strategy by applying a Strategic Brand Framework in e-commerce management.
• Acquire imaginative visual methods to create a Digital Visual Ad Campaign in content management.
• Learn the methods of generating creative headlines for a Digital Copywriting Campaign in content management.
• Apply a Brand Storytelling Framework for a compelling Brand Story.

Prerequisites

Minimum Diploma required with English language proficiency

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This programme is part of

Professional Certificate in Digital Brand Management

Types of Available Fundings

SkillsFuture Funding

SkillsFuture Credit

Enhanced Training Support

SFEC

UTAP

PSEA

Instructors

Tan Swee Lin

Programme Fees

	Singapore Citizens		Singapore PRs	Enhanced Training Support for SMEs	International Participants
	39 years old or younger	40 years old or older	Singapore PRs	Enhanced Training Support for SMEs	International Participants
Full Programme Fee	S$1,900.00	S$1,900.00	S$1,900.00	S$1,900.00	S$1,900.00
Less: SSG Grant Amount	S$1,330.00	S$1,330.00	S$1,330.00	S$1,330.00	-
Nett Programme Fee	S$570.00	S$570.00	S$570.00	S$570.00	S$1,900.00
9% GST on Nett Programme Fee	S$51.30	S$51.30	S$51.30	S$51.30	S$171.00
Total Nett Programme Fee Payable, Including GST	S$621.30	S$621.30	S$621.30	S$621.30	S$2,071.00
Less Additional Funding	-	S$380.00	-	S$380.00	-
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes	S$621.30	S$241.30	S$621.30	S$241.30	S$2,071.00

Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
Please note that all external funding for courses is limited in duration and subject to eligibility and availability.

Other Information

This course is eligible for Union Training Assistance Programme (UTAP). NTUC members can enjoy up to 50% funding (capped at $250 per year) under UTAP. NTUC members aged 40 and above can enjoy higher funding support up to $500 per individual each year, capped at 50% of unfunded course fees, for courses attended between 1 July 2020 to 31 December 2025. Please click here for more information.

Tan Swee Lin

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