Date: 18 May (7pm-10.45pm), 19 May (7pm-10.45pm), 20 May 2023 (10am-6.30pm) | Online
Duration: 2 Days
Course Overview
AI innovation that is not followed through with an effective market-driven commercialization program will not yield the required returns on investment. This program provides participants with the foundations to manage AI innovation from ideation to sustainable profits. Taking a practical approach, the program will cover commercialization strategy design and development all the way through ground execution involving go to market activities as well as the sales and marketing campaigns.
This module is part of Professional Certificate in Artificial Intelligence Innovation, Intellectual Property Management & Commercialisation.
Course Objectives
At the end of the program, the participants will be able to:
- Design, develop and implement a business plan for AI ventures and businesses;
- Oversee the execution of a sustainable GTM (go to market) program;
- Implement a commercialization program with a focus on commercial licensing of both technology and intellectual property rights;
- Develop commercial key performance indicators for value creation for AI ventures and businesses; and
- Communicate effectively to stakeholders (investors & partners) on the business and investment case of AI innovation.
Who Should Attend
ICT professionals, C-suite & business executives
Prerequisites
Minimum Diploma
Course Convener
(Click their photos to view their short biographies)
Mr Zaid Bin Hamzah

Mr Zaid Bin Hamzah
Mr Zaid Bin Hamzah is a data and AI practitioner. He is currently Managing Partner behind the brand FutureLaw.ai, a platform that builds capabilities of legal & business professionals in Legal AI/Analytics and Legal Data Science. A technology lawyer with deep transactional experience, Zaid has over 35 years of professional experience in the field of law, technology and intellectual property. He has previously served as (i) Microsoft’s Director for intellectual property and commercial software; (ii) Senior Legal Advisor to Singtel’s JV with Warner Bros and Sony Pictures (iii) Chief Regulatory Legal & Compliance Officer at listed Telekom Malaysia; (iv) Associate, Khattar Wong & Partners (Singapore law firm) and (iv) Singapore Government service. Zaid is an Executive Education Fellow of NUS School of Computing teaching AI Innovation Management, Intellectual Property Rights in AI Innovation, and Commercialisation of AI Innovation. Author of 9 books covering IP/IT law, technology commercialisation, intellectual property and financing, Zaid has in-depth Asian experience and all-round corporate/commercial exposure in Singapore & SE Asia. Zaid is also a Board Member of NIE International which is wholly owned by Nanyang Technological University and he currently serves as an Adjunct Senior Fellow at the S Rajaratnam School of International Studies (RSIS), Nanyang Technological University.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Code:
TGS-2022012776 (Classroom Learning)
TGS-2022012753 (Synchronous e-learning)
For members of public and NUS Alumnus (without R&G Voucher), please follow the steps below:
Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Advanced Computing for Exe (Faculty/Department / Unit)
Please download the user guide for NUS Online Application Portal after you click ‘Apply for Myself’ if you need assistance.
Course Fee Breakdown
Singapore Citizens
39 years old or youngerSingapore Citizen
40 years old or olderYou may also like to view:
Catalogue of Programmes for Individuals
- Course Category
- Artificial Intelligence & Machine Learning
- Business Analytics & Data Science
- Cloud Computing & Internet of Things
- Cybersecurity & Data Governance
- Digital Business & Technopreneurship
- Digital Health & Nursing Informatics
- Digital Technology & Innovation Management
- Digital Transformation & Change Leadership
- Education Technology & Learning Design
- Emerging & Disruptive Technologies
- FinTech & Blockchain
- Interactive Media Development & Metaverse
- Software Programming & Networking
- UX/UI Design & Digital Product Management