Dates: To be advised | 9am-5.30pm | Classroom Learning
Duration: 2 Days
Course Overview
Every brand is a story, a personality and a culture that has to be shaped and continually communicated along a moving stream of changing customer behaviour, demographics, demands and trends in content management. This e-commerce management course unpacks creative branding strategies, frameworks as well as digital design and communication tools such as Lumen5 and Canva to strengthen digital commerce capabilities to improve customer acquisition and retention. The course provides a Digital Brand Development and Creative Communication roadmap with group project opportunities for participants to shape real-world innovative digital visual and content writing; and create bewitching and compelling storytelling campaigns in their digital brand marketing communication.
This course is part of Professional Certificate in Digital Brand Management.
Course Objectives
At the end of this course, learners will be able to:
• Create a Digital Brand Strategy by applying a Strategic Brand Framework in e-commerce management.
• Acquire imaginative visual methods to create a Digital Visual Ad Campaign in content management.
• Learn the methods of generating creative headlines for a Digital Copywriting Campaign in content management.
• Apply a Brand Storytelling Framework for a compelling Brand Story.
Prerequisites
Minimum Diploma required with English language proficiency
Course Convener
(Click photo to view biography)
Tan Swee Lin
Tan Swee Lin
Tan Swee Lin is a brand design and innovation strategist in digital marketing and communication, and technology content writing. She has been conducting corporate training for business empowerment and crisis communication for the past decade. A creative director with strong research and writing skills, she uplifts brands through compelling visual and content storytelling campaigns. She has deep interest in writing about digital transformation, innovation, business strategy, customer journey design, building brand resilience and in particular, how brands evolve and adapt to emerging technology such as the metaverse and digital twins.
She worked in DDB Needham Worldwide and Ogilvy & Mather international advertising firms. Previously, she launched Chikusenso Mt Zao Onsen Resort & Spa, a ‘Leading Hotels Of The World’ brand in Miyagi prefecture, Togatta, Japan; the award-winning Spa Botanica in Asia; and the entire re-naming campaign of the Sentosa Beaufort Group to The Sentosa Resort & Spa, a 5-star international hotel. She holds a MSc in Business (Distinction, Marketing) with Newcastle Business School, Northumbria University (UK).
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Code
TGS-2023035923 (Classroom Learning)
Course Fee Breakdown
Singapore Citizens
39 years old or youngerSingapore Citizen
40 years old or older