A Primer to Digital Marketing
Dates: 9 Oct, 12 Oct, 26 Oct 2023 | 9am-6pm | Classroom Learning
Duration: 3 Days
This course is an executive primer on digital marketing for business owners, professionals and entrepreneurs. It prepares participants with a foundational understanding of marketing in the digital age. Participants will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands-on experience will be provided. At the end of the course, students will be better equipped to deliver coherent digital marketing strategies for their ventures.
The course provides hands-on experience for participants to apply and internalise the concepts learned. Participants will deepen their understanding via discussions, assignments and hands-on practices.
This course is part of Professional Certificate in Digital Marketing and Customer Insights.
Participants will exit the course with understandings in:
- Marketing and Innovation
- Search Engine Optimization and Marketing
- Display, Video and Retargeting
- Content Marketing and Storytelling
- Social Media Marketing
- Affiliate and Influencer Marketing
Who Should Attend
This course is designed for participants who aspire to initiate, manage and execute marketing programmes.
(Click photo to view biography)
Adj Prof Lai Kok Fung
Adj Prof Lai Kok Fung is a successful entrepreneur with over 20 years of experience in mobile advertising, electronic commerce, internet media and start-up investment. He founded and grew BuzzCity into an international powerhouse in mobile advertising, before being successfully acquired in 2016.
Dr Lai is an adjunct professor at the National University of Singapore, lecturing on entrepreneurship, mobile advertising, electronic commerce and internet media. He is a published author and songwriter, combining his keen observations of human nature on the impact of modern-day marketing. In his free time, Dr Lai volunteers at the Dover Park Hospice, where he plays the piano weekly.
Dr Lai graduated with First Class Honours in Electrical Engineering from the National University of Singapore and obtained his Doctorate in Electrical Engineering from the University of Wisconsin-Madison.
Dr Lai is a published author and songwriter in the Chinese language, with a large and growing community of global readers.
For more information, please refer to jayoninc.com.
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email firstname.lastname@example.org
To register, click Register