A Primer to Digital Marketing

Dates: 9 Oct, 12 Oct, 26 Oct 2023 | 9am-6pm | Classroom Learning

Duration: 3 Days

Course Overview

This course is an executive primer on digital marketing for business owners, professionals and entrepreneurs. It prepares participants with a foundational understanding of marketing in the digital age. Participants will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands-on experience will be provided. At the end of the course, students will be better equipped to deliver coherent digital marketing strategies for their ventures. 

The course provides hands-on experience for participants to apply and internalise the concepts learned. Participants will deepen their understanding via discussions, assignments and hands-on practices. 

This course is part of Professional Certificate in Digital Marketing and Customer Insights

Learning Outcomes

Participants will exit the course with understandings in:

  1. Marketing and Innovation
  2. Search Engine Optimization and Marketing
  3. Display, Video and Retargeting
  4. Content Marketing and Storytelling
  5. Social Media Marketing
  6. Affiliate and Influencer Marketing

Who Should Attend

This course is designed for participants who aspire to initiate, manage and execute marketing programmes.

Course Convener

(Click photo to view biography)

bbbbb Lai Kok Fung

Adj Prof Lai Kok FungAdj Prof Lai Kok Fung

Course Fees

International Students
Singapore Citizens and Permanent Residents
SkillsFuture Mid-Career Enhanced Subsidy (Singapore Citizens aged 40 and above)
Enhanced Training Support for SMEs

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.

To enquire, email soc-ace@nus.edu.sg

To register, click Register

Course Code
TGS-2020504359

Full Programme Fee
Less: SSG Grant Amount
Nett Programme Fee
8% GST on Nett Programme Fee
Total Nett Programme Fee Payable, Including GST 

Less Additional Funding if Eligible Under Various Schemes

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

International Students

Full Programme Fee

S$2550.00

Less: SSG Grant Amount

-

Nett Programme Fee

S$2550.00

8% GST on Nett Programme Fee

S$204.00

Total Nett Programme Fee Payable,Including GST

S$2754.00

Less Additional Funding if Eligible Under Various Schemes

-  

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

S$2754.00
Singapore Citizens and Permanent Residents

Full Programme Fee

S$2550.00

Less: SSG Grant Amount

(S$1785.00)

Nett Programme Fee

S$765.00

8% GST on Nett Programme Fee

S$61.20

Total Nett Programme Fee Payable,Including GST

S$826.20

Less Additional Funding if Eligible Under Various Schemes

-   

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

S$826.20
SkillsFuture Mid-Career Enhanced Subsidy (Singapore Citizens aged 40 and above)For more information, click here.

Full Programme Fee

S$2550.00

Less: SSG Grant Amount

(S$1785.00)

Nett Programme Fee

S$765.00

8% GST on Nett Programme Fee

S$61.20

Total Nett Programme Fee Payable,Including GST

S$826.20

Less Additional Funding if Eligible Under Various Schemes

S$510.00   

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

S$316.20
Enhanced Training Support for SMEs

Full Programme Fee

S$2550.00

Less: SSG Grant Amount

(S$1785.00)

Nett Programme Fee

S$765.00

8% GST on Nett Programme Fee

S$61.20

Total Nett Programme Fee Payable,Including GST

S$826.20

Less Additional Funding if Eligible Under Various Schemes

S$510.00   

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

S$316.20

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