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Professional Certificate in Digital Transformation – Digital Marketing and e-Commerce

Date: Digital Marketing: 26 Jul | 7pm-10:45pm, 27 Jul | 7pm-10:45pm, 30 Jul | 10am-6:30pm, 2 Aug | 7pm-10:45pm, 6 Aug 2022 | 10am-6.30pm | Online

Introduction to E-Commerce: 10 Aug, 11 Aug, 16 Aug, 17 Aug, 18 Aug | 7pm-10:45pm | Online , 20 Aug | 10am-6:30pm | Online

Duration: 7 Days

Digitise Business Fast: Getting straight to the building blocks of digital marketing & eCommerce for your business

Course Overview

With the sudden need to transform digitally due to the current situation, companies do not have the luxury of time to test and experiment their digitalisation journey. Therefore, companies need to know what are key considerations for decision making in the online and ecommerce space, how to shorten execution timeline by understanding different aspects of digital marketing, and what are some key building blocks in developing their eCommerce strategy.

Course Objective

In this PC, participants will learn how to grow business revenue with innovative digital marketing and e-commerce

They will learn:

  • The fundamentals of digital marketing 
  • Overview of different aspects of digital marketing e.g. 
    • Paid advertising
    • Search Engine Optimisation
    • Sales Conversion Optimization
    • Google Analytics
    • etc.
  • The concept of Marketing Funnel
  • Marketing Metrics & Campaign Evaluation
  • Understand e-commerce insights and trends 
  • eCommerce: Brand.com vs Marketplace
  • Appreciation of different eCommerce web builder platforms. E.g.
    • WordPress + WooCommerce
    • Shopify
    • Self-built
  • Appreciation of different eCommerce marketplace

Job Role Readiness

At the end of the programme, the participants will be able to:

  • Develop and implement a digital marketing strategy for their product lines
  • Learn how to read and understand data from analytics tools and gain actionable insights to enhance their digital marketing strategy
  • Develop and implement an e-commerce strategy

It will prepare learners for the following job roles:

  • Digital Marketing & E-Commerce Executive
  • Digital Operations Manager
  • Digital Project Manager

Topics

At the end of the course, the participants will be able to:

  • Introduction to the Digital Realm: Opportunities and Different Business Models
  • Designing an Online Brand: Creating an Online Identity & Domain Selection
  • Opportunities in the Digital Realm
  • Marketing Fundamentals: Creating Customer Avatars & Value Proposition
  • Digital Marketing Strategy
  • The Starting Point: Driving Traffic with The Different Aspects of Digital Marketing
  • The Starting Point: Marketing Funnel
  • The Planning Phase: Budgeting
  • The Planning Phase: What is Your Marketing Mechanism
  • Execution & Measurement: Understanding Your Numbers
  • Execution & Measurement: How to Evaluate Your Campaigns
  • Other Marketing Matters: Talents & Trends
  • Introduction to E-Commerce

Who Should Attend

Professionals who are moving into digital marketing and e-commerce projects & operations functions.

Prerequisites

At least a polytechnic diploma (or equivalent) with 5 years managerial exposure

Programme Format

  • Breakout Group Discussion
  • Live Online Teaching
  • Real Life Case Studies

Course Conveners

(Click their photos to view their short biographies)

eeeee Audrey Ling

Ms Audrey LINGMs Audrey Ling

eeeee Omid Abbasi

Omid AbbasiMr Omid Abbasi

Course Fees

Singapore Citizens
39 years old or younger
40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.

To enquire, email soc-ace@nus.edu.sg

To register, click Register

Digital Marketing Course Code: TGS-2021007492

Introduction to E-Commerce Course Code: TGS-2021007493