Professional Certificate in Digital Transformation – Digital Marketing and e-Commerce
Date: Digital Marketing: 26 Jul | 7pm-10:45pm, 27 Jul | 7pm-10:45pm, 30 Jul | 10am-6:30pm, 2 Aug | 7pm-10:45pm, 6 Aug 2022 | 10am-6.30pm | Online
Introduction to E-Commerce: 10 Aug, 11 Aug, 16 Aug, 17 Aug, 18 Aug | 7pm-10:45pm | Online , 20 Aug | 10am-6:30pm | Online
Duration: 7 Days
Digitise Business Fast: Getting straight to the building blocks of digital marketing & eCommerce for your business
Course Overview
With the sudden need to transform digitally due to the current situation, companies do not have the luxury of time to test and experiment their digitalisation journey. Therefore, companies need to know what are key considerations for decision making in the online and ecommerce space, how to shorten execution timeline by understanding different aspects of digital marketing, and what are some key building blocks in developing their eCommerce strategy.
Course Objective
In this PC, participants will learn how to grow business revenue with innovative digital marketing and e-commerce
They will learn:
- The fundamentals of digital marketing
- Overview of different aspects of digital marketing e.g.
- Paid advertising
- Search Engine Optimisation
- Sales Conversion Optimization
- Google Analytics
- etc.
- The concept of Marketing Funnel
- Marketing Metrics & Campaign Evaluation
- Understand e-commerce insights and trends
- eCommerce: Brand.com vs Marketplace
- Appreciation of different eCommerce web builder platforms. E.g.
- WordPress + WooCommerce
- Shopify
- Self-built
- Appreciation of different eCommerce marketplace
Job Role Readiness
At the end of the programme, the participants will be able to:
- Develop and implement a digital marketing strategy for their product lines
- Learn how to read and understand data from analytics tools and gain actionable insights to enhance their digital marketing strategy
- Develop and implement an e-commerce strategy
It will prepare learners for the following job roles:
- Digital Marketing & E-Commerce Executive
- Digital Operations Manager
- Digital Project Manager
Topics
At the end of the course, the participants will be able to:
- Introduction to the Digital Realm: Opportunities and Different Business Models
- Designing an Online Brand: Creating an Online Identity & Domain Selection
- Opportunities in the Digital Realm
- Marketing Fundamentals: Creating Customer Avatars & Value Proposition
- Digital Marketing Strategy
- The Starting Point: Driving Traffic with The Different Aspects of Digital Marketing
- The Starting Point: Marketing Funnel
- The Planning Phase: Budgeting
- The Planning Phase: What is Your Marketing Mechanism
- Execution & Measurement: Understanding Your Numbers
- Execution & Measurement: How to Evaluate Your Campaigns
- Other Marketing Matters: Talents & Trends
- Introduction to E-Commerce
Programme Structure
Who Should Attend
Professionals who are moving into digital marketing and e-commerce projects & operations functions.
Prerequisites
At least a polytechnic diploma (or equivalent) with 5 years managerial exposure
Programme Format
- Breakout Group Discussion
- Live Online Teaching
- Real Life Case Studies
Course Conveners
(Click their photos to view their short biographies)
Ms Audrey Ling
Ms Audrey Ling
Ms Audrey Ling is a digital marketing practitioner-cum-mentor. She started her digital marketing journey for 7 years and started mentoring individuals and startups on driving traffic and scaling since 2018.
To date, she has taught over 1000+ learners, from technopreneurs, online business owners to digital marketers, on various different aspects of digital marketing.
She was previously mentored under 500 Startups’ (Venture Capital Firm) Distro Dojo Growth Marketing Program from Silicon Valley.
Mr Omid Abbasi
Mr Omid Abbasi
Mr Omid Abbasi is a passionate digital marketer who had helped several companies in eCommerce, online education, B2B and non-profit organization in their digital growth. He has experience in various aspects of digital marketing including Content Marketing, SEO, Landing pages, Social Media marketing and Data Analytics. He is also capable of mentoring and guiding students in learning various aspects of digital marketing and empowering them to take one step forward in their digital marketing journey.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Digital Marketing Course Code: TGS-2021007492
Introduction to E-Commerce Course Code: TGS-2021007493