Professional Certificate in Digital Product Strategy and Management
Dates: To be advised
Duration: 6 Days
Course Objectives
This Professional Certificate will equip learners with the following competencies:
- Product Management
- Stakeholder Management
- User Experience Design
- Business Analysis
Learning Outcomes
It will prepare learners in the following job roles to perform their responsibilities more effectively/ It will prepare learners for the following job roles:
- Business Analyst
- Product Manager
- Product Marketer
- Product Developer
Who Should Attend
Professionals who plan to be Product Managers and Business Analysts who are capable of integrating Business, Customer and Technology to produce digital products that the market needs.
Prerequisites
At least a polytechnic diploma
Course Conveners
(Click their photos to view their short biographies)
Assoc Prof Danny Poo
Assoc Prof Danny Poo
Assoc Prof Danny Poo brings with him 35 years of Software Engineering and Information Technology and Management experience. A graduate from the University of Manchester Institute of Science and Technology (UMIST), England, Dr Poo is currently an Associate Professor at the Department of Information Systems and Analytics, National University of Singapore. Prior to joining the University, Dr Poo was with the System Operations at DBSBank, Singapore.
A Steering Committee member of the Asia-Pacific Software Engineering Conference, Dr Poo is actively involved in Information Management and Healthcare Analytics research. A well-known speaker in seminars, Dr Poo has conducted numerous in-house training and consultancy for organizations, both locally and regionally. Dr Poo is the author of 5 books on Object-Oriented Software Engineering, Java Programming language and Enterprise JavaBeans.
Dr Poo notable teaching credentials include:
- Data Strategy
- Data StoryTelling
- Data Visualisation
- Data Analytics
- Machine Learning
- Data Management
- Data Governance
- Data Architecture
- Capstone Projects for Business Analytics
- Software Engineering
- Server-side Systems Design and Development
- Information Technology Project Management
- Health Informatics
- Healthcare Analytics
- Health Informatics Leadership.
Industry Credentials
- Deutsche Bank
- Gemplus
- Micron
- NCR
- PIL
- PSA
- Rhode-Schwarz
- Standard Chartered Bank
- ST Electronic
- Monetary Authority of Singapore
- Infocomm Development Authority
- National Library Board
- Ministry of Manpower
- Nanyang Technological University
- Nanyang Polytechnic
- National University Hospital.
Mr Lee Boon Kee
Mr Lee Boon Kee
Mr Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. He obtained his B.Sc. in Information Systems and Computer Science from NUS in 1989. Prior to his teaching career at NUS, Boon Kee has over thirty years of IT consulting experience in expert systems and software development, system integration, and product management while working in ISS, Accenture, Sun Microsystems, HP, EDS, DEC, and NEC. He has been engaged by several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. His research interest is digital product management, digital ecosystems and platforms, digital experience platforms, and digital economy.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Codes
Digital Product Management: Opportunity, Planning and Development: TGS-2022012317 (Classroom Learning) / TGS-2022012303 (Synchronous e-learning)
Business Analysis Planning and Strategy Analysis: TGS-2022011517 (Classroom Learning) / TGS- 2022011607 (Synchronous e-learning)