Date:
Digital Product Management: Strategy and Leadership: 21 Feb, 22 Feb 2023 | 9am-5.30pm | Online
Digital Product Management: Opportunity, Planning and Development: 28 Feb, 1 Mar, 2 Mar 2023 | 9am-5.30pm | Online
Digital Product Management: Launch and Support: 7 Mar, 8 Mar 2023 | 9am-5.30pm | Online
Duration: 7 Days
Course Overview
With the rise in demand for digital products and services, modern product managers now need to operate at the intersection of business, customers, and technology to ensure success. This course is designed to equip you with essential skills and tools for managing digital and traditional products and services. You will learn how to use the Digital Product Management Framework to manage and deliver products and services successfully throughout their entire life cycle – from a product’s introduction, through its growth and maturity, to its eventual decline.
This Professional Certificate is designed to meet the needs of:
- Professionals with no background in product management who are looking to become product managers
- Product managers, product owners, service managers, business analysts, product engineers, product marketers, or anyone who wants to learn the skills and techniques to manage the development, launch, sale, and growth of digital products and services, as well as those who are interested in digital product management methods and want to transition into the digital world
Job Role Readiness
It will prepare learners in the following job roles to perform their responsibilities more effectively:
- Digital Product Manager
- Digital Product Developer
- Digital Product Marketer
Course Objectives
This Professional Certificate will equip learners with the following competencies:
- Strategy Implementation
- Market Research
- Product Management
- Stakeholder Management
- User Experience Design
Learning Outcomes
Upon completion of the course, participants will be able to:
- Effectively execute the digital product manager’s crucial role in driving digital business success
- Orchestrate all relevant stakeholders to manage a continually evolving digital product through its lifecycle
- Develop mastery over building customer-centric products
- Use data to make product decisions within an agile product life cycle
Experience and Impact
This course uses a digital product management framework to guide the learning of key concepts from product opportunity, planning, and development to product launch and support. Students are introduced to digital product case scenarios that will be used throughout the course to illustrate the application of the core product management processes. Lastly, students are encouraged to use a workbook each to record their learnings throughout the course for assessment and develop their workbooks as a resource that will support them in their engagement with the assignments in the course as well as for their career development later.
Who Should Attend
This programme is designed for mid-career PMETs looking to pivot into product manager or business analyst roles.
Prerequisites
At least a polytechnic diploma (or equivalent).
Course Convener
(Click their photos to view their short biographies)
Mr Lee Boon Kee
Mr Lee Boon Kee
Mr Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. He obtained his B.Sc. in Information Systems and Computer Science from NUS in 1989. Prior to his teaching career at NUS, Boon Kee has over thirty years of IT consulting experience in expert systems and software development, system integration, and product management while working in ISS, Accenture, Sun Microsystems, HP, EDS, DEC, and NEC. He has been engaged by several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. His research interest is digital product management, digital ecosystems and platforms, digital experience platforms, and digital economy.
Insight
“The need for this course came about more than a decade ago when product management was identified as an important skill and competency in the National Infocomm Competency Framework or NICF. NICF was developed as a joint effort between SkillsFuture Singapore (SSG), Infocomm Media Development Authority (IMDA), and strategic stakeholders in the Information and Communication Technologies (ICT) industry.
Given the emerging function and role of product managers in today’s digital world, this course is designed to equip attendees with a practical and interactive learning experience and the necessary knowledge, skills and tools to manage digital products at technology and high-tech companies.”
Lee Boon Kee
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Code:
Digital Product Management: Strategy and Leadership: TGS-2022012251 (Classroom Learning) / TGS-2022012333 (Synchronous e-learning)
Digital Product Management: Opportunity, Planning and Development: TGS-2022012317 (Classroom Learning) / TGS-2022012303 (Synchronous e-learning)
Digital Product Management: Introduction and Support: TGS-2022012270 (Classroom Learning) / TGS-2022012305 (Synchronous e-learning)
Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Advanced Computing for Exe (Faculty/Department / Unit)
Please download the user guide for NUS Online Application Portal after you click ‘Apply for Myself’ if you need assistance.