Date: On Demand
Duration: 7 Days
Course Overview
This Professional Certificate was designed to meet the needs of:
- Professionals with no background in product management who are looking to become product managers.
- Product managers, product owners, service managers, business analysts, product engineers, product marketers or anyone who wants to learn the skills and techniques to manage the development, launch, sale and growth of digital products and services, as well as those who are interested in digital product management methods and want to transition into the digital world.
It will prepare learners in the following job roles to perform their responsibilities more effectively:
- Digital Product Manager
- Digital Product Developer
- Digital Product Marketer
Course Objectives
This Professional Certificate will equip learners with the following competencies:
- Strategy Implementation
- Market Research
- Product Management
- Stakeholder Management
- User Experience Design
Who Should Attend
This programme is designed for mid-career PMETs looking to pivot into product manager or business analyst roles.
Prerequisites
The entry requirement:
- At least a polytechnic diploma (or equivalent)
Course Convener
(Click their photos to view their short biographies)
Mr Lee Boon Kee
Mr Lee Boon Kee
Mr Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. He obtained his B.Sc. in Information Systems and Computer Science from NUS in 1989. Prior to his teaching career at NUS, Boon Kee has over thirty years of IT consulting experience in expert systems and software development, system integration, and product management while working in ISS, Accenture, Sun Microsystems, HP, EDS, DEC, and NEC. He has been engaged by several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. His research interest is digital product management, digital ecosystems and platforms, digital experience platforms, and digital economy.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Code:
Digital Product Management: Strategy and Leadership: TGS-2022012251 (Classroom Learning) / TGS-2022012333 (Synchronous e-learning)
Digital Product Management: Opportunity, Planning and Development: TGS-2022012317 (Classroom Learning) / TGS-2022012303 (Synchronous e-learning)
Digital Product Management: Introduction and Support: TGS-2022012270 (Classroom Learning) / TGS-2022012305 (Synchronous e-learning)
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