Optimizing Customers’ Experience with FinTech Strategy

Date: 19 Oct 2023 | 9am-5.30pm | Online

Duration: 1 Day

Course Overview

Without customers, there is no business and certainly no business growth. Countless studies have proven that keeping your customers at the centre of what you do, enables you to do the right decisions for steering your company and enable scalable growth for the long term. In this course, you will learn how to apply Human-Centered Design methods to get to know what your customers really want, how to build a suitable FinTech Strategy, and how emerging technologies like Blockchain and Artificial Intelligence (AI) can help to achieve the desired outcome.

This module is part of Professional Certificate in Business Analytics and AI for Finance, Retail and Supply Chain.

Course Objective

Participants will gain an understanding about Customer Experience and how it can be optimized by using the right tools and methods including a fit-for-purpose FinTech Strategy.

Learning Outcomes

At the end of the course, participants will be able to:
• Gain an understanding of the importance of Customer Experience (CX)
• Explore 6 Innovation Behaviours
• Learn about Human-Centered Design and its applications to shape CX
• Methods to fail quickly and learn fast
• How to build a FinTech Strategy
• How emerging technologies like Blockchain and Artificial Intelligence can improve CX

Who Should Attend

Anyone who is interested in the cross section of Customer Experience and FinTech; Everyone who is client facing; Everyone with an own business or who wants to set up a business.

Course Convener

(Click their photos to view their short biographies)

eeeee Claudia Marcusson

Ms Claudia MarcussonMs Claudia Marcusson

Course Fees

Singapore Citizens
39 years old or younger
40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.

To enquire, email soc-ace@nus.edu.sg

To register, click Register

Course Code:
TGS-2020504951(Synchronous e-learning)

For members of public and NUS Alumnus (without R&G Voucher), please follow the steps below:

Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Advanced Computing for Exe (Faculty/Department / Unit)

Please download the user guide for NUS Online Application Portal after you click ‘Apply for Myself’ if you need assistance.

Course Fee Breakdown

 

Singapore Citizens

Singapore Citizens

39 years old or younger

Singapore Citizen

40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants