Date: 19 Oct 2023 | 9am-5.30pm | Online
Duration: 1 Day
Without customers, there is no business and certainly no business growth. Countless studies have proven that keeping your customers at the centre of what you do, enables you to do the right decisions for steering your company and enable scalable growth for the long term. In this course, you will learn how to apply Human-Centered Design methods to get to know what your customers really want, how to build a suitable FinTech Strategy, and how emerging technologies like Blockchain and Artificial Intelligence (AI) can help to achieve the desired outcome.
This module is part of Professional Certificate in Business Analytics and AI for Finance, Retail and Supply Chain.
Participants will gain an understanding about Customer Experience and how it can be optimized by using the right tools and methods including a fit-for-purpose FinTech Strategy.
At the end of the course, participants will be able to:
• Gain an understanding of the importance of Customer Experience (CX)
• Explore 6 Innovation Behaviours
• Learn about Human-Centered Design and its applications to shape CX
• Methods to fail quickly and learn fast
• How to build a FinTech Strategy
• How emerging technologies like Blockchain and Artificial Intelligence can improve CX
Who Should Attend
Anyone who is interested in the cross section of Customer Experience and FinTech; Everyone who is client facing; Everyone with an own business or who wants to set up a business.
(Click their photos to view their short biographies)
Ms Claudia Marcusson
Ms Claudia Marcusson
Claudia has over 20 years of financial industry expertise in investment management, insurance and banking having worked in the U.S., U.K., Germany, The Netherlands and Singapore. She worked in various leadership roles at Standard Chartered Bank, ING, NN Group, ABN AMRO, and State Street Bank to name a few.
Since August 2022, Claudia is CEO of Germany’s very first crowdfunding platform issuing crypto securities of renewable energy projects. Claudia has been living in Singapore for 7 years where she joined Standard Chartered Bank in 2019 as Strategy & Innovation Lead building out the corporate venture arm and running entrepreneurship & innovation programs for the bank, partners and regulators. In 2021, she became Global Head of Client Experience Center where she led innovative co-creation programs with corporate clients worldwide. Claudia is a licensed instructor and expert in Human-Centred Design & Design Thinking, Lean Start-up, agile methods and a certified SCRUM Master.
Since 2018, Claudia is an Adjunct Lecturer on emerging technologies, corporate innovation & entrepreneurship, digital transformation and sustainability at the National University of Singapore, and gives training to corporates and C-suite executives. She is also a guest lecturer at Singapore Management University and Singapore Academy of Law.
She enjoys working closely with startups & scale-ups focused on FinTech and Sustainability as a Non-Executive Director, board advisor and mentor. She is an investment advisor to Venture Capital funds in Europe and Singapore and a mentor & advisor to several Accelerators in Singapore, Germany, Korea and India.
Claudia holds an LL.M. degree in Chinese Business Law as well as an M.Sc. in Economics and Operations Research.
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
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Course Fee Breakdown
Singapore Citizens39 years old or younger
Singapore Citizen40 years old or older