Date: 6 Sep 2022 | 9am-5.30pm | Online
Duration: 1 Day
Course Overview
Through activities and exploration of case studies, the participants will learn how actionable intelligence works and begin to apply tools, methods, processes and mindsets to their professional workplace. Achieving the dream that business intelligence practitioners have been chasing since the concept itself came into being. Leveraging big data, the module provides expert guidance on the essential first steps a company needs to take in order to develop an analytical ecosystem to effectively manage the internal and external information to deliver business results fast.
This module is part of Professional Certificate in Business Analytics and AI for Finance, Retail and Supply Chain.
Learning Outcomes
By the end of this course, students will be able to: Ask the right questions, understand Why, What and How of data-driven decision making and know the tools that can automate business processes.
Topics
- Why? AI/DDDM / BI
- What?
- Introducing ways to run a business using data
- How?
- Data
- Process
- Organization Structure
- Assessment on key ideas
Course Convener
(Click their photos to view their short biographies)
Ms Samantha Sow

Ms Samantha Sow
Ms. Samantha Sow is currently a Senior Lecturer in the department of Information Systems and Analytics at the National University of Singapore (NUS). She has over 8+ years of experience in Business Analytics and Data Science and she conducts training for both government agencies and corporate clients. Before joining NUS, she lectures at Temasek Polytechnic, teaching Business Analytics and Data Science to professionals, managers and executives (PMEs). Prior to being an academia, Samantha worked in the research and development at Infineon Technologies. Her research and project areas include Business Analytics, Data Mining, Predictive and Prescriptive Analytics.
She has a passion for engaging and inspiring participants to enhance their workplace analytics capabilities and increase business intelligence quotient within their organisations. Her interests lie in the applications of data analytics, predictive modelling and optimization techniques to derive actionable insights for commercial effectiveness. She is familiar with typical analytics tools such as Python, R, and SAS, SPSS and Tableau. She also has working knowledge in the area of Analytics, Data Science and Machine Learning.
Samantha completed her Master of Education from University of Sheffield and graduated from the National University of Singapore with a Bachelor’s in Engineering, First Class Honours. She has also completed THEC (Teaching in Higher Education) and ACTA (Advanced Certificate in Training and Assessment). She is a member of the adult associate educator (AEN) by Institute for Adult Learning (IAL), Singapore.
Her certifications include:
Microsoft Certified Azure Data Scientist Associate. Microsoft Certified Data Analyst Associate. SAS Certified Predictive Modeller in SAS Enterprise Miner. Tableau Certified Desktop Specialist.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register
Course Code:
TGS-2020504952 (Synchronous e-learning)
For members of public and NUS Alumnus (without R&G Voucher), please follow the steps below:
Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Strategic Tech Mgt Institute (Faculty/Department / Unit)
Please download the user guide for NUS Online Application Portal after you click ‘Apply for Myself’ if you need assistance.
Course Fee Breakdown
Catalogue of Programmes for Individuals
- Course Category
- Artificial Intelligence & Machine Learning
- Business Analytics & Data Science
- Cloud Computing & Internet of Things
- Cybersecurity & Data Governance
- Digital Business
- Digital Health & Nursing Informatics
- Digital Technology & Innovation Management
- Digital Transformation & Change Leadership
- Education Technology
- Emerging & Disruptive Technologies
- FinTech & Blockchain
- Interactive Media Design & Development
- Software Programming & Networking
- UX/UI Design & Digital Product Management