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Introduction to e-Commerce

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Date
8 Feb, 9 Feb, 10 Feb, 15 Feb, 16 Feb, 19 Feb 2022 (10am-6.30pm) (Online). 6.30pm-10pm for all sessions except on 19 Feb 2022.  

Duration

3.5 Days

Overview

Participants will learn how to grow business revenue with e-commerce.
They will learn:

  • Understand e-commerce insights and trends 
  • eCommerce: Brand.com vs Marketplace
  • Appreciation of different eCommerce web builder platforms. E.g.
    • WordPress + WooCommerce
    • Shopify
    • Self-built
  • Appreciation of different eCommerce marketplace

This module is part of Professional Certificate in Digital Transformation – Digital Marketing & e-Commerce

Course Objectives

At the end of the course, the participants will be able to:

  • Develop and implement an e-commerce strategy

Topics

  • eCommerce Trends & Landscape
  • Understanding Product Trends & Digital Consumers
  • Brand.com vs Marketplace
  • Understanding Different eCommerce Web Builder Platforms
  • Brand.com: Understanding eCommerce UI/UX via WordPress WooCommerce
  • Marketplace: Appreciation of different eCommerce marketplace
  • Marketplace: Understanding platform concepts (hands-on via Shopee)
  • Marketplace: Driving Traffic within platform (hands-on via Shopee)
  • Brand Building in eCommerce & Overall Digital Strategy
  • Future of eCommerce

Who Should Attend

  • Digital Marketing & E-Commerce Executive
  • Digital Operations Manager
  • Digital Project Manager

Course Fee

Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
39 years old or younger 40 years old or older
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes $954.98 $359.98 $954.98 $359.98 $3,183.25

For enquiries, please email soc-ace@nus.edu.sg

To register, click Register

Course Code: TGS-2021007493

Instructors

(Click their names to view their short biographies)


Ms Audrey LING

*Breakdown Course Fee

Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
39 years old or younger 40 years old or older
Full Programme Fee $2,975.00 $2,975.00 $2,975.00 $2,975.00 $2,975.00
Less: SSG Grant Amount $2,082.50 $2,082.50 $2,082.50 $2,082.50 $0.00
Nett Programme Fee $892.50 $892.50 $892.50 $892.50 $2,975.00
7% GST on Nett Programme Fee $62.48 $62.48 $62.48 $62.48 $208.25
Total Nett Programme Fee Payable, Including GST $954.98 $954.98 $954.98 $954.98 $3,183.25
Less Additional Funding if Eligible Under Various Schemes $0.00 $595.00 $0.00 $595.00 $0.00
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes $954.98 $359.98 $954.98 $359.98 $3,183.25