Digital Media Marketing
Date: 15 Nov, 18 Nov, 22 Nov, 25 Nov 2021 & 14 Dec, 17 Dec, 21 Dec, 23 Dec 2021 & 4 Jan, 7 Jan, 11 Jan, 14 Jan 2022
Time: 9am – 12.30pm
Duration: 4 Half Days
Course Overview
This e-learning course is an executive primer on digital marketing. It prepares participants with a foundational understanding of marketing in the digital age. Students will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands-on experience will be provided. At the end of the course, students will be better equipped to deliver coherent digital marketing strategies.
Learning Outcomes
The course is designed for participants who aspire to initiate, manage and execute marketing program of start-ups and companies. Participants will exit the course with understanding in
- Business model canvas, innovation and marketing for businesses in the digital age
- Search engine and social media marketing
- Storytelling techniques
- Branding, public relation and crisis management
- Important digital marketing concepts, including display advertising, retargeting, programmatic and fraud
- Relevant case studies and hands-on experience
Facilitators
(Click their photos to view their short biographies)
Adj Prof Lai Kok Fung
Adj Prof Lai Kok Fung
Adj Prof Lai Kok Fung is a successful entrepreneur with over 20 years of experience in mobile advertising, electronic commerce, internet media and start-up investment. He founded and grew BuzzCity into an international powerhouse in mobile advertising, before being successfully acquired in 2016.
Dr Lai is an adjunct professor at the National University of Singapore, lecturing on entrepreneurship, mobile advertising, electronic commerce and internet media. He is a published author and songwriter, combining his keen observations of human nature on the impact of modern-day marketing. In his free time, Dr Lai volunteers at the Dover Park Hospice, where he plays the piano weekly.
Dr Lai graduated with First Class Honours in Electrical Engineering from the National University of Singapore and obtained his Doctorate in Electrical Engineering from the University of Wisconsin-Madison.
KF is a published author and songwriter in the Chinese language, with a large and growing community of global readers.
For more information, please refer to jayoninc.com.
Course Fees
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email soc-ace@nus.edu.sg
To register, click Register