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Digital Media Marketing

Date: 15 Nov, 18 Nov, 22 Nov, 25 Nov 2021 & 14 Dec, 17 Dec, 21 Dec, 23 Dec 2021 & 4 Jan, 7 Jan, 11 Jan, 14 Jan 2022

Time: 9am – 12.30pm

Duration: 4 Half Days

Course Overview

This e-learning course is an executive primer on digital marketing. It prepares participants with a foundational understanding of marketing in the digital age. Students will learn how marketing concepts, market analysis and consumers’ behaviour are impacted by shifting technology and media landscape. The course will cover fundamental concepts in branding, search engine, social media, storytelling, display, re-targeting and related areas. Case studies and hands-on experience will be provided. At the end of the course, students will be better equipped to deliver coherent digital marketing strategies.

Learning Outcomes

The course is designed for participants who aspire to initiate, manage and execute marketing program of start-ups and companies. Participants will exit the course with understanding in

  1. Business model canvas, innovation and marketing for businesses in the digital age
  2. Search engine and social media marketing
  3. Storytelling techniques
  4. Branding, public relation and crisis management
  5. Important digital marketing concepts, including display advertising, retargeting, programmatic and fraud
  6. Relevant case studies and hands-on experience

Facilitators

(Click their photos to view their short biographies)

Adj Prof Lai Kok FungAdj Prof Lai Kok Fung

Course Fees

International Students
Singapore Citizens and Permanent Residents
SkillsFuture Mid-Career Enhanced Subsidy (Singapore Citizens aged 40 and above)
Enhanced Training Support for SMEs

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.

To enquire, email soc-ace@nus.edu.sg

To register, click Register

Download Course Brochure

Full Programme Fee
Less: SSG Grant Amount
Nett Programme Fee
7% GST on Nett Programme Fee
Total Nett Programme Fee Payable, Including GST 

Less Additional Funding if Eligible Under Various Schemes

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

International Students

Full Programme Fee

$1200.00

Less: SSG Grant Amount

-

Nett Programme Fee

$1200.00

7% GST on Nett Programme Fee

$84.00

Total Nett Programme Fee Payable,Including GST

$1284.00

Less Additional Funding if Eligible Under Various Schemes

-  

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

$1284.00
Singapore Citizens and Permanent Residents

Full Programme Fee

$1200.00

Less: SSG Grant Amount

($840.00)

Nett Programme Fee

$360.00

7% GST on Nett Programme Fee

$25.20

Total Nett Programme Fee Payable,Including GST

$385.20

Less Additional Funding if Eligible Under Various Schemes

-  

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

$385.20
SkillsFuture Mid-Career Enhanced Subsidy (Singapore Citizens aged 40 and above)For more information, click here.

Full Programme Fee

$1200.00

Less: SSG Grant Amount

($840.00)

Nett Programme Fee

$360.00

7% GST on Nett Programme Fee

$25.20

Total Nett Programme Fee Payable,Including GST

$385.20

Less Additional Funding if Eligible Under Various Schemes

$240.00   

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

$145.20
Enhanced Training Support for SMEs

Full Programme Fee

$1200.00

Less: SSG Grant Amount

($840.00)

Nett Programme Fee

$360.00

7% GST on Nett Programme Fee

$25.20

Total Nett Programme Fee Payable,Including GST

$385.20

Less Additional Funding if Eligible Under Various Schemes

$240.00   

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

$145.20