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Short Course

Digital Marketing and Emerging Technologies

Programme ScheduleDuration (days)Mode of DeliveryProgramme Code
To be advised3.5Synchronous e-LearningTGS-2024051039

Course Overview

This 3.5-day course empowers participants with cutting-edge strategies in digital marketing and the use of emerging technologies. Dive into the digital landscape to enhance brand presence, leverage market data with Artificial Intelligence (AI), and craft dynamic digital strategies. Master content creation, optimise digital channels, and utilise AI for unparalleled efficiency and impact. From Search Engine Optimisation (SEO) to social media, drive traffic and forge meaningful customer connections. Navigate the complexities of digital marketing with a keen eye on legal and ethical standards, all while exploring the potential of AI, Augmented Reality (AR), Virtual Reality (VR), and the Metaverse in marketing.

Course Objectives

At the end of the course, participants will be able to:

  • Understand Digital Landscape, Marketing Fundamentals, emerging technologies related to Digital Marketing
  • Identify the digital business branding challenges and build brand management strategy
  • Develop effective digital strategy related to the business and take into Legal and Ethical Considerations
  • Deploy digital marketing applications with AI and emerging technologies
  • Drive the organisation digital marketing initiatives and management of benefits realisation

Who Should Attend

Digital Marketing & e-Commerce Managers, Brand Managers, Content Marketing Specialists, Social Media Managers and Digital Product Managers.

Prerequisites

The minimum entry requirement is a polytechnic diploma or equivalent.

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This programme is part of

  • Professional Certificate in Emerging Technologies and AI for Digital Marketing and e-Commerce

    • Types of Available Fundings

  • SkillsFuture Funding
  • SkillsFuture Credit
  • Enhanced Training Support
  • SFEC

    • Instructors


    Mr Lim Kuo Siong

    Mr Lim Kuo Siong

    Mr Lim Kuo Siong is the senior advisor of Singapore Consultancy, co-founder of Tech Talent Assembly (NTUC), board advisor of digital technology boards (insurance, human capital, construction & AI), and partner of an angel investment company.

    Kuo Siong served as C-suite leadership positions in area of technology, digitalization, business operations and transformation, managed tech projects portfolio more than US$50 million and business portfolio more than US$10 billion for leading financial institutions, based in Asia and Europe region. Kuo Siong was recognised as a Leading Practitioner (Tech & Innovation) by The Asian Banker, MIS Asia CIO 100, and has completed INSEAD (France) advanced management program and master’s degree from University of Adelaide (Australia). Kuo Siong is a chartered member of British Computer Society.

    Ms Audrey Ling

    Ms Audrey Ling

    Ms Audrey Ling is a digital marketing practitioner-cum-mentor. She started her digital marketing journey for 7 years and started mentoring individuals and startups on driving traffic and scaling since 2018. To date, she has taught over 1000+ learners, from technopreneurs, online business owners to digital marketers, on various different aspects of digital marketing. She was previously mentored under 500 Startups’ (Venture Capital Firm) Distro Dojo Growth Marketing Program from Silicon Valley.

    Mr Omid Abbasi

    Mr Omid Abbasi

    Mr Omid Abbasi is a passionate digital marketer who had helped several companies in eCommerce, online education, B2B and non-profit organization in their digital growth. He has experience in various aspects of digital marketing including Content Marketing, SEO, Landing pages, Social Media marketing and Data Analytics. He is also capable of mentoring and guiding students in learning various aspects of digital marketing and empowering them to take one step forward in their digital marketing journey.

    Programme Fees


    Singapore Citizens Singapore PRs Enhanced Training Support for SMEs International Participants
    39 years old
    or younger    		 40 years old
    or older
    Full Programme Fee S$3,325.00 S$3,325.00 S$3,325.00 S$3,325.00 S$3,325.00
    Less: SSG Grant Amount S$2,327.50 S$2,327.50 S$2,327.50 S$2,327.50 -
    Nett Programme Fee S$997.50 S$997.50 S$997.50 S$997.50 S$3,325.00
    9% GST on Nett Programme Fee S$89.78 S$89.78 S$89.78 S$89.78 S$299.25
    Total Nett Programme Fee Payable, Including GST S$1,087.28 S$1,087.28 S$1,087.28 S$1,087.28 S$3,624.25
    Less Additional Funding - S$665.00 - S$665.00 -
    Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes S$1,087.28 S$422.28 S$1,087.28 S$422.28 S$3,624.25
    1. Total Nett Programme Fee Payable, including GST, after additional funding from various funding schemes.
    2. Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
    3. Please note that all external funding for courses is limited in duration and subject to eligibility and availability.

    Advanced Computing for Executives

    11 Research Link
    COM 3, #B1-07
    Singapore 119391
    Email: soc-ace@nus.edu.sg

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