Building Brand Resilience within Digital Business Models

Dr Chan Mun Kitt

Dr Chan Mun Kitt is the Senior Director and Head, Executive Education of the School of Computing (SoC) in the National University of Singapore (NUS). He manages the Advanced Computing for Executives (ACE) unit that provides ICT training to working adults.

Prior to SoC, Dr Chan held the appointment of Vice Dean in NUS School of Continuing and Lifelong Education (SCALE) and oversaw the Executive and Professional Development unit, as well as Senior Director (Lifelong Education) in NUS Senior Deputy President and Provost’s Office.

Before this, Dr Chan served as Senior Director, Corporate Services overseeing Human Resources, Finance, Operations, IT, Facilities, Quality Management, Hostels and Events in the Lee Kuan Yew School of Public Policy (LKY SPP), NUS. He was also Chairman of the School’s Chinese Studies Programme (CSP) which consist of the Master in Public Administration & Management (MPAM) and Chinese Executive Education programmes.

Prior to joining NUS, Dr Chan was a Director and member of the Academic Board at NTUC LearningHub Pte Ltd (LHUB) – a social enterprise under the National Trades Union Congress (NTUC). Over a period of about 10 years, he had held different leadership positions in LHUB, both in the frontline and backend. These include leading the Business Incubation, Special Projects and Business Development departments; managing Training Centres with profit and loss responsibilities in the areas of Professional, Managerial & Executive (PME) development, Service Excellence and Workplace Safety & Health (WSH); as well as overseeing the Human Resources, Operations, Facilities, Finance and IT departments. He had also helped set up new businesses and training entities for LHUB both locally and overseas in China and India.

Before crossing over to LHUB, Dr Chan worked at the NTUC for 10 years where he had been actively involved in Skills Development, Industrial Relations, Customer Service and Membership Recruitment work as well as numerous other unions/grassroots activities.

Dr Chan received his education at the Nanyang Technological University (BBus), Singapore; Chartered Institute of Marketing, UK (GradDipM); and the University of Leicester, UK (MBA). He attained his Doctor of Education (EdD) from the University of Durham, UK. He was conferred the Public Administration Medal (Bronze) at Singapore’s National Day Awards in 2020.

Tan Swee Lin

Tan Swee Lin is a brand design and innovation strategist in digital marketing and communication, and technology content writing. She has been conducting corporate training for business empowerment and crisis communication for the past decade. A creative director with strong research and writing skills, she uplifts brands through compelling visual and content storytelling campaigns. She has deep interest in writing about digital transformation, innovation, business strategy, customer journey design, building brand resilience and in particular, how brands evolve and adapt to emerging technology such as the metaverse and digital twins.

She worked in DDB Needham Worldwide and Ogilvy & Mather international advertising firms. Previously, she launched Chikusenso Mt Zao Onsen Resort & Spa, a ‘Leading Hotels Of The World’ brand in Miyagi prefecture, Togatta, Japan; the award-winning Spa Botanica in Asia; and the entire re-naming campaign of the Sentosa Beaufort Group to The Sentosa Resort & Spa, a 5-star international hotel. She holds a MSc in Business (Distinction, Marketing) with Newcastle Business School, Northumbria University (UK).