Dates: To be advised | 9am-5.30pm | Classroom Learning
Duration: 2 Days
With brand loyalty receding and the cost of acquiring new customers remaining high, digital marketers need to create a Digital Brand Strategy to position their brands in the minds of consumers. This course provides a creative roadmap to building Brand Resilience within Digital Business Models. Learn why successful technology brands operate within an Ecosystem or a Platform and how, by applying this knowledge, brands can strategise to optimise business opportunities development. Learners will participate in group projects to uncover the success of a digital platform brand.
This course is part of Professional Certificate in Digital Brand Management.
At the end of this course, participants will be able to:
• Explain how most successful Technology Brands operate within an Ecosystem/Platform; and how such business models can help in business opportunities development for expanding markets and gaining customer traction.
• Apply Employer Branding strategies to facilitate the development of their own digital brand through Brand Purpose, Brand Positioning and Brand Values to develop an enduring brand in the competitive marketplace.
Minimum Diploma required with English language proficiency
(Click photo to view biography)
Dr Chan Mun Kitt
Dr Chan Mun Kitt is the Senior Director and Head, Executive Education of the School of Computing (SoC) in the National University of Singapore (NUS). He manages the Advanced Computing for Executives (ACE) unit that provides ICT training to working adults.
Prior to SoC, Dr Chan held the appointment of Vice Dean in NUS School of Continuing and Lifelong Education (SCALE) and oversaw the Executive and Professional Development unit, as well as Senior Director (Lifelong Education) in NUS Senior Deputy President and Provost’s Office.
Before this, Dr Chan served as Senior Director, Corporate Services overseeing Human Resources, Finance, Operations, IT, Facilities, Quality Management, Hostels and Events in the Lee Kuan Yew School of Public Policy (LKY SPP), NUS. He was also Chairman of the School’s Chinese Studies Programme (CSP) which consist of the Master in Public Administration & Management (MPAM) and Chinese Executive Education programmes.
Prior to joining NUS, Dr Chan was a Director and member of the Academic Board at NTUC LearningHub Pte Ltd (LHUB) – a social enterprise under the National Trades Union Congress (NTUC). Over a period of about 10 years, he had held different leadership positions in LHUB, both in the frontline and backend. These include leading the Business Incubation, Special Projects and Business Development departments; managing Training Centres with profit and loss responsibilities in the areas of Professional, Managerial & Executive (PME) development, Service Excellence and Workplace Safety & Health (WSH); as well as overseeing the Human Resources, Operations, Facilities, Finance and IT departments. He had also helped set up new businesses and training entities for LHUB both locally and overseas in China and India.
Before crossing over to LHUB, Dr Chan worked at the NTUC for 10 years where he had been actively involved in Skills Development, Industrial Relations, Customer Service and Membership Recruitment work as well as numerous other unions/grassroots activities.
Dr Chan received his education at the Nanyang Technological University (BBus), Singapore; Chartered Institute of Marketing, UK (GradDipM); and the University of Leicester, UK (MBA). He attained his Doctor of Education (EdD) from the University of Durham, UK. He was conferred the Public Administration Medal (Bronze) at Singapore’s National Day Awards in 2020.
Tan Swee Lin
Tan Swee Lin is a brand design and innovation strategist in digital marketing and communication, and technology content writing. She has been conducting corporate training for business empowerment and crisis communication for the past decade. A creative director with strong research and writing skills, she uplifts brands through compelling visual and content storytelling campaigns. She has deep interest in writing about digital transformation, innovation, business strategy, customer journey design, building brand resilience and in particular, how brands evolve and adapt to emerging technology such as the metaverse and digital twins.
She worked in DDB Needham Worldwide and Ogilvy & Mather international advertising firms. Previously, she launched Chikusenso Mt Zao Onsen Resort & Spa, a ‘Leading Hotels Of The World’ brand in Miyagi prefecture, Togatta, Japan; the award-winning Spa Botanica in Asia; and the entire re-naming campaign of the Sentosa Beaufort Group to The Sentosa Resort & Spa, a 5-star international hotel. She holds a MSc in Business (Distinction, Marketing) with Newcastle Business School, Northumbria University (UK).
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
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TGS-2023035922 (Classroom Learning)
Course Fee Breakdown
Singapore Citizens39 years old or younger
Singapore Citizen40 years old or older