Professional Certificate in Digital Transformation – Digital Marketing and e-Commerce
16 Jan (7pm-10.45pm), 17 Jan (7pm-10.45pm), 18 Jan (7pm-10.45pm), 20 Jan (10am-6.30pm), 23 Jan (7pm-10.45pm) and 24 Jan (7pm-10.45pm) 2024 | Online
Introduction to E-Commerce:
27 Jan (10am-6.30pm), 29 Jan (7pm-10.45pm), 30 Jan (7pm-10.45pm), 31 Jan (7pm-10.45pm), 3 Feb (10am-6.30pm) 2024 | Online
Professional Certificate in Digital Transformation – Digital Tech and Operations
Protecting Digital Assets:
10 Oct, 11 Oct, 12 Oct 2023 | 7pm-10.45pm | Online
Technology for Productivity:
17 Oct, 18 Oct, 19 Oct 2023 | 7pm-10.45pm | Online
Agility and Growth:
24 Oct, 25 Oct, 26 Oct 2023 | 7pm-10.45pm | Online
Talent and Culture:
31 Oct, 1 Nov, 2 Nov 2023 | 7pm-10.45pm | Online
Professional Certificate in Digital Transformation – Digital Strategy & Implementation
Digital Business Strategy:
14 Nov, 15 Nov, 16 Nov 2023 | 7pm-10.45pm | Online
Marketplace Digitalisation Platforms:
21 Nov, 22 Nov, 23 Nov, 25 Nov (10am-6.30pm), 28 Nov, 29 Nov, 2 Dec 2023 (10am-6.30pm) | 7pm-10.45pm | Online
Duration: 19 Days
This Advanced Professional Certificate will equip learners with:
- Design-thinking and the Business Model Canvas (customer persona & journey, business capabilities and processes)
- Marketplace solutions that cut across industries, such as customer management, data analytics, financial management and inventory tracking
- Digital business capability requirement and marketplace solution selection framework to assess digital and technical solutions
- Agility and Growth (i.e. Agile methodology)
- Technology for Productivity (Cloud productivity, RPA, ERP and workflow management)
- Talent and Culture (Building digital culture, digital-native workforce)
- Protecting Digital Assets (Data Privacy, cybersecurity and assets protection)
- The fundamentals of digital marketing
- Paid advertising, Facebook & Instagram marketing. Google Analytics
- Search Engine Optimization. Sales Conversion Optimization
- Understand e-commerce insights and trends
- E-commerce web development with WordPress & WooCommerce
It will prepare learners in the following job roles to perform their responsibilities more effectively:
- Digital Marketing & E-Commerce Executive
- Digital Operation Manager
- Digital Project Manager
Who Should Attend
Digital Leaders who require additional skills in both augmenting the business with relevant digital technology and the operational knowledge in the adoption, operation and optimization of the various digital technologies.
At least a polytechnic diploma (or equivalent).
(Click their photos to view their short biographies)
Mr Alvin Aw
Mr Alvin Aw has accumulated 30 years of progressive and dynamic technology experience in the legal and FMCG/ICT industries. He has led IT transformation and system integration projects for legal and FMCG acquisition & merger exercises, drive IT solutions operations / infrastructure and delivery, business continuity planning, disaster planning and CISO (Chief Information Security Officer) role for all cybersecurity affairs ranging from strategy to security policy /operations.
Ms Audrey Ling
Ms Audrey Ling is a digital marketing practitioner-cum-mentor. She started her digital marketing journey for 7 years and started mentoring individuals and startups on driving traffic and scaling since 2018.
To date, she has taught over 1000+ learners, from technopreneurs, online business owners to digital marketers, on various different aspects of digital marketing.
She was previously mentored under 500 Startups’ (Venture Capital Firm) Distro Dojo Growth Marketing Program from Silicon Valley.
Mr Omid Abbasi
Mr Omid Abbasi is a passionate digital marketer who had helped several companies in eCommerce, online education, B2B and non-profit organization in their digital growth. He has experience in various aspects of digital marketing including Content Marketing, SEO, Landing pages, Social Media marketing and Data Analytics. He is also capable of mentoring and guiding students in learning various aspects of digital marketing and empowering them to take one step forward in their digital marketing journey.
Mr Soh Kin Wei
Mr Soh Kin Wei has over 28 years of senior IT leadership experience in global industry-leading companies such as Pfizer, Cargill and Air Liquide. He is now VP, Digital and IT of Air Liquide, a world leader in gases, technologies and services for industry and health. In Air Liquide Kin Wei is responsible for creating value through digital technology that run, protect and change the business. Prior to Air Liquide he was the Chief Technology Officer of Jaungle, and Chief Information Officer APAC for Cargill, where he directed the organization’s overall IT strategy and provide vision and leadership in all technology operation. Throughout his career, Kin Wei has re-energized century-old businesses through digitally enabled transformations, led enterprise-wide cloud, data and ERP programs, and remodelled global finance and IT shared services operations that aligned to business aspirations. Well-travelled to over 25 countries for work, he is also personally a startup evangelist.
Kin Wei received his MBA with honours from the University of Chicago Booth School of Business, where he was elected to Beta Gamma Sigma. He has a BS degree with distinction in Computer and Information Science from the University of Singapore.
He is passionate in paying it forward by sharing his experience with aspiring ICT professionals.
Mr Thian-Hwei Kung
Mr Thian-Hwei Kung is an IT practitioner, experienced in IT applications and infrastructure for Infocomm and high tech manufacturing industries with more than 30 years in manufacturing environment with MNC like Makino, Sanmina-SCI, Infineon Technologies.
In Makino and Sanmina-SCI, Thian-Hwei served in regional leading role in the organisations, leading teams in area of technology, digitization, leading the organisation in Industry 4.0 efforts. In this role, he worked with business to deliver IT projects, solutions and digitization across the companies. With many years in diverse manufacturing sectors, Thian Hwei has acquired experiences and knowledge in manufacturing processes and systems. He is able to share practices in the use of technologies in the manufacturing industry sector to support businesses.
In the last 12 months, Thian-Hwei is one of the facilitators for the Advanced Manufacturing modules and sharing the concepts and experiences of digitization in manufacturing.
Stage 1: Professional Certificate in Digital Transformation-Digital Marketing and E-Commerce
Stage 2: Professional Certificate in Digital Transformation-Digital Tech & Operations
Stage 3: Professional Certificate in Digital Transformation-Digital Strategy and Implementation
Completion of Stages 1 to 3 curricula earns the participant an Advanced Professional Certificate in this programme.
Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes
Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.
To enquire, email firstname.lastname@example.org
To register, click Register
Professional Certificate in Digital Transformation-Digital Marketing and E-Commerce
Digital Marketing: TGS-2021007492
Introduction to E-Commerce: TGS-2021007493
Professional Certificate in Digital Transformation-Digital Tech & Operations
Protecting Digital Assets: TGS-2021004310
Technology for Productivity: TGS-2021007491
Agility and Growth: TGS-2021007490
Talent and Culture: TGS-2021004312
Professional Certificate in Digital Transformation-Digital Strategy and Implementation
Digital Business Strategy: TGS-2021004311
Marketplace Digitalisation Platforms: TGS-2021005390