Advanced Professional Certificate in Digital Transformation

Dates:

Professional Certificate in Digital Transformation – Digital Marketing and e-Commerce
Digital Marketing: 
16 Jan (7pm-10.45pm), 17 Jan (7pm-10.45pm), 18 Jan (7pm-10.45pm), 20 Jan (10am-6.30pm), 23 Jan (7pm-10.45pm) and 24 Jan (7pm-10.45pm) 2024 | Online

Introduction to E-Commerce:
27 Jan (10am-6.30pm), 29 Jan (7pm-10.45pm), 30 Jan (7pm-10.45pm), 31 Jan (7pm-10.45pm), 3 Feb (10am-6.30pm) 2024 | Online 


Professional Certificate in Digital Transformation – Digital Tech and Operations
Protecting Digital Assets:
10 Oct, 11 Oct, 12 Oct 2023 | 7pm-10.45pm | Online

Technology for Productivity:
17 Oct, 18 Oct, 19 Oct 2023 | 7pm-10.45pm | Online

Agility and Growth:
24 Oct, 25 Oct, 26 Oct 2023 | 7pm-10.45pm | Online

Talent and Culture:
31 Oct, 1 Nov, 2 Nov 2023 | 7pm-10.45pm | Online


Professional Certificate in Digital Transformation – Digital Strategy & Implementation
Digital Business Strategy:
14 Nov, 15 Nov, 16 Nov 2023 | 7pm-10.45pm | Online 

Marketplace Digitalisation Platforms:
21 Nov, 22 Nov, 23 Nov, 25 Nov (10am-6.30pm), 28 Nov, 29 Nov, 2 Dec 2023 (10am-6.30pm) | 7pm-10.45pm | Online

Duration: 19 Days

Course Objectives

This Advanced Professional Certificate will equip learners with:

  • Design-thinking and the Business Model Canvas (customer persona & journey, business capabilities and processes)
  • Marketplace solutions that cut across industries, such as customer management, data analytics, financial management and inventory tracking
  • Digital business capability requirement and marketplace solution selection framework to assess digital and technical solutions
  • Agility and Growth (i.e. Agile methodology)
  • Technology for Productivity (Cloud productivity, RPA, ERP and workflow management)
  • Talent and Culture (Building digital culture, digital-native workforce)
  • Protecting Digital Assets (Data Privacy, cybersecurity and assets protection)
  • The fundamentals of digital marketing
  • Paid advertising, Facebook & Instagram marketing. Google Analytics
  • Search Engine Optimization. Sales Conversion Optimization
  • Understand e-commerce insights and trends
  • E-commerce web development with WordPress & WooCommerce

Learning Outcomes

It will prepare learners in the following job roles to perform their responsibilities more effectively:

  • Digital Marketing & E-Commerce Executive
  • Digital Operation Manager
  • Digital Project Manager

Who Should Attend

Digital Leaders who require additional skills in both augmenting the business with relevant digital technology and the operational knowledge in the adoption, operation and optimization of the various digital technologies.

Prerequisites

At least a polytechnic diploma (or equivalent).

Course Conveners

(Click their photos to view their short biographies)

eeeee Alvin Aw

Mr Alvin AwMr Alvin Aw

eeeee Audrey Ling

Ms Audrey LINGMs Audrey Ling

eeeee Omid Abbasi

Omid AbbasiMr Omid Abbasi


eeeee Soh Kin Wei

Mr Soh Kin WeiMr Soh Kin Wei

eeeee Thian-Hwei Kung

Mr Thian-Hwei KungMr Thian-Hwei Kung

Training Roadmap

Stage 1: Professional Certificate in Digital Transformation-Digital Marketing and E-Commerce

 

Stage 2: Professional Certificate in Digital Transformation-Digital Tech & Operations

 

Stage 3: Professional Certificate in Digital Transformation-Digital Strategy and Implementation

Completion of Stages 1 to 3 curricula earns the participant an Advanced Professional Certificate in this programme.

Course Fees

Singapore Citizens
39 years old or younger
40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.

To enquire, email soc-ace@nus.edu.sg

To register, click Register

Course Codes
Professional Certificate in Digital Transformation-Digital Marketing and E-Commerce
Digital Marketing: TGS-2021007492
Introduction to E-Commerce: TGS-2021007493

Professional Certificate in Digital Transformation-Digital Tech & Operations
Protecting Digital Assets: TGS-2021004310
Technology for Productivity: TGS-2021007491
Agility and Growth: TGS-2021007490
Talent and Culture: TGS-2021004312

Professional Certificate in Digital Transformation-Digital Strategy and Implementation
Digital Business Strategy: TGS-2021004311
Marketplace Digitalisation Platforms: TGS-2021005390