Advanced Professional Certificate in Digital Transformation

Course Objectives

This Advanced Professional Certificate will equip learners with:

  • Design-thinking and the Business Model Canvas (customer persona & journey, business capabilities and processes)
  • Marketplace solutions that cut across industries, such as customer management, data analytics, financial management and inventory tracking
  • Digital business capability requirement and marketplace solution selection framework to assess digital and technical solutions
  • Agility and Growth (i.e. Agile methodology)
  • Technology for Productivity (Cloud productivity, RPA, ERP and workflow management)
  • Talent and Culture (Building digital culture, digital-native workforce)
  • Protecting Digital Assets (Data Privacy, cybersecurity and assets protection)
  • The fundamentals of digital marketing
  • Paid advertising, Facebook & Instagram marketing. Google Analytics
  • Search Engine Optimization. Sales Conversion Optimization
  • Understand e-commerce insights and trends
  • E-commerce web development with WordPress & WooCommerce

Learning Outcomes

It will prepare learners in the following job roles to perform their responsibilities more effectively:

  • Digital Marketing & E-Commerce Executive
  • Digital Operation Manager
  • Digital Project Manager

Who Should Attend

Digital Leaders who require additional skills in both augmenting the business with relevant digital technology and the operational knowledge in the adoption, operation and optimization of the various digital technologies.

Prerequisites

At least a polytechnic diploma (or equivalent).

Course Conveners

(Click their photos to view their short biographies)

bbbbb Kwong Yuk Wah

KWONG Yuk WahAdj Prof Kwong Yuk Wah

eeeee Alvin Aw

Mr Alvin AwMr Alvin Aw

eeeee Audrey Ling

Ms Audrey LINGMs Audrey Ling

eeeee Omid Abbasi

Omid AbbasiMr Omid Abbasi


eeeee Soh Kin Wei

Mr Soh Kin WeiMr Soh Kin Wei

eeeee Thian-Hwei Kung

Mr Thian-Hwei KungMr Thian-Hwei Kung

Course Fees

Singapore Citizens
39 years old or younger
40 years old or older
Singapore PRs
Enhanced Training Support for SMEs
International Participants

Total Nett Programme Fee Payable, Including GST, after additional funding from the various funding schemes

Participants must fulfill at least 75% attendance and pass all assessment components to be eligible for SSG funding.

To enquire, email soc-ace@nus.edu.sg

To register, click Register

Course Code:
Professional Certificate in Digital Transformation-Digital Marketing and E-Commerce
Digital Marketing: TGS-2021007492
Introduction to E-Commerce: TGS-2021007493

Professional Certificate in Digital Transformation-Digital Strategy and Implementation
Digital Business Strategy: TGS-2021004311
Marketplace Digitalisation Platforms: TGS-2021005390

Professional Certificate in Digital Transformation-Digital Tech & Operations
Protecting Digital Assets: TGS-2021004310
Technology for Productivity: TGS-2021007491
Agility and Growth: TGS-2021007490
Talent and Culture: TGS-2021004312

For members of public and NUS Alumnus (without R&G Voucher), please follow the steps below:

Select Short Course / Modular Course -> Apply for Myself -> Browse Academic Modules / Short Courses-> Module/Course Category -> Short Courses -> Browse Courses-> Advanced Computing for Exe (Faculty/Department / Unit)

Please download the user guide for NUS Online Application Portal after you click ‘Apply for Myself’ if you need assistance.