Date: On Demand
Duration: 19 Days
This Advanced Professional Certificate will equip learners with the following competencies:
- Use the digital product management framework to manage a digital product successfully through its life cycle.
- Create an effective product pitch for a new product idea using the product management framework.
- Understand what UXD is & the role of a UX Designer in the system development life cycle UXD.
- Design products/services to influence human behavior.
- Apply the user interface/interaction design process/principles into daily design work.
- Aware of the emerging technologies and trends and gain a deeper understanding of how they may shape the future of UI design.
- Able to translate content and layout into an intuitive and responsive interface experience for users.
Job Role Readiness
It will prepare learners in the following job roles to perform their responsibilities more effectively
- Digital Product Manager
- Digital Product Developer
- Digital Product Marketer
- UX Designer
- UI Designer
Who Should Attend
Professionals with no background in product management and design who are looking to become Product Managers, Product Developers, UX Designer or UI Designer.
At least a polytechnic diploma (or equivalent)
(Click their photos to view their short biographies)
Assoc Prof Zhao Shengdong
Assoc Prof Zhao Shengdong is an Associate Professor in the Department of Computer Science of the National University of Singapore where he founded the NUS-HCI research lab in 2009. He earned his Masters and PhD degrees at the University of California at Berkeley and the University of Toronto, respectively. Shengdong has a wealth of experience in developing new interface tools and applications. ACM Interaction Magazine mentioned him as one of the most prolific authors in Asia for the ACM SIGCHI conference. Shengdong frequently served on the program committees in top HCI conferences. He was the recipient of the ICACHI Outstanding Young Leaders in HCI award and the NUS Young Investigator Award. More information about Shengdong can be found at http://www.shengdongzhao.com
I am passionate about improving human experience when interacting with computers. I am interested in looking beyond the specificity of individual projects to discover the more fundamental research problems, and then to develop generalizable strategies to solve these problems. Looking beyond, I am interested in developing the next generation of interaction paradigms so that we can leverage the full range of human capabilities. I am also interested in combining HCI with AI to create intelligent user experiences.
Dr Lu Weiquan
Dr Lu Weiquan is a Senior Lecturer at the School of Computing in NUS who examines the User Experience (UX) Design of technologically-empowered learning environments. He designs and utilizes experiential learning technology (such as simulations, Augmented and Virtual Reality) in the courses he teaches, and his education research interests include figuring out how all this technology tangibly and measurably affects human learning using Machine Learning and Artificial Intelligence. He also advises the government in the fields of UX design and experiential learning, and he develops Metaverse applications for industry clients. He holds a B.Comp. in Computing and a Ph.D. in Electrical and Computer Engineering from NUS.
Dr Wadhwa Bimlesh
Dr Wadhwa Bimlesh is an Associate Professor in the Department of Computer Science and Assistant Dean (Student Life) of the School of Computing at the National University of Singapore (NUS). She received her Ph.D. degree (1990) in Computer Science (Software Metrics) from University of Delhi, India. She also holds an M.Tech. (2000) degree in Software Engineering from National University of Singapore, an M.Sc. degree (1985) in Physics from University of Delhi, and a B.Sc. (Honours) degree (1983) in Physics from University of Delhi. Dr Wadhwa’s research and teaching interests include software engineering, interaction design, information visualization and computing education. In her teaching engagements, Dr Wadhwa has supervised many undergraduate and post-graduate students in the NUS School of Computing. She has developed, coordinated and taught several courses in the areas of software engineering and human computer interaction e.g. object oriented analysis and design, software engineering principles and patterns, software system design, interaction design, and information visualization.
In her recent research work, Dr Wadhwa has worked on gender issues in human-computer interaction, user modelling and evaluation of health applications and in improving quality of software design models. Her research has been presented in major conferences such as the FSE Foundations of Software Engineering, Workshop at ICSE International Conference on Software Engineering, and CHI Conference on Human Computer Interaction.
Dr Wadhwa has also contributed book chapters to volumes including Wiley Handbook for Human-Computer Interaction and Springer’s Informatics and Communication Technologies for Societal Development. Dr Wadhwa is the initiator and leader of the Code for Community programme, an initiative by NUS School of Computing to bring computing education to underserved communities. She has been very active in organising and judging many national and international competitions and hackathons including CodeXtreme, NUS Data Science Challenge, Singapore Science and Engineering Fair(SSEF), and Intel International Science and Engineering Fair. Dr Wadhwa is also an active member of MakerLab at School of Computing, a Faculty representative at Student Chapter of Singapore Computer Society, and advisor to Computing Club, at NUS School of Computing.
Mr Lee Boon Kee
Mr Lee Boon Kee is a senior lecturer in the Department of Information Systems and Analytics, School of Computing at the National University of Singapore. He obtained his B.Sc. in Information Systems and Computer Science from NUS in 1989. Prior to his teaching career at NUS, Boon Kee has over thirty years of IT consulting experience in expert systems and software development, system integration, and product management while working in ISS, Accenture, Sun Microsystems, HP, EDS, DEC, and NEC. He has been engaged by several companies on their digital transformation journeys to help them move from a project-driven to a product-centric business model in delivering digital products and services. His research interest is digital product management, digital ecosystems and platforms, digital experience platforms, and digital economy.
Stage 1: Professional Certificate in Digital Product Management
- Digital Product Management: Strategy and Leadership
- Digital Product Management: Opportunity, Planning and Development
- Digital Product Management: Introduction and Support
Stage 2 (with Stage 1 as prerequisite): Professional Certificate in User Experience Design
- Introduction to UXD
- Designing for Experiences by crafting appropriate Cognitive, Social and Emotional Events
- Data Gathering and Requirements Discovery to Formulate Recommendations for User Experience Solutions
Stage 3 (with Stage 1 and 2 as prerequisites): Professional Certificate in User Interface and Interaction Design
- User Interface/Interaction Design and Future Trends
- From Ideas to Prototypes
- Evaluating Interactive Solutions
Stage 4 (with Stage 1 to 3 as prerequisites): Advanced Professional Certificate in Digital Design and Development
Completion of Stage 1 to 3 curriculum earns the participant an Advanced Professional Certificate in this programme