Advanced Professional Certificate in Digital Design and Development

Course Objectives

This Advanced Professional Certificate will equip learners with the following competencies:

  • Use the digital product management framework to manage a digital product successfully through its life cycle.
  • Create an effective product pitch for a new product idea using the product management framework.
  • Understand what UXD is & the role of a UX Designer in the system development life cycle UXD.
  • Design products/services to influence human behavior.
  • Apply the user interface/interaction design process/principles into daily design work.
  • Aware of the emerging technologies and trends and gain a deeper understanding of how they may shape the future of UI design.
  • Able to translate content and layout into an intuitive and responsive interface experience for users.

Job Role Readiness

It will prepare learners in the following job roles to perform their responsibilities more effectively

  • Digital Product Manager
  • Digital Product Developer
  • Digital Product Marketer
  • UX Designer
  • UI Designer

Who Should Attend

Professionals with no background in product management and design who are looking to become Product Managers, Product Developers, UX Designer or UI Designer.


At least a polytechnic diploma (or equivalent)

Course Conveners

(Click their photos to view their short biographies)

ccccc Zhao Shengdong

Assoc Prof Zhao ShengdongAssoc Prof Zhao Shengdong

ddddd Lu Weiquan

Dr Lu WeiquanDr Lu Weiquan

ddddd Wadhwa Bimlesh

Dr Wadhwa BimleshAssoc Prof Wadhwa Bimlesh

eeeee Lee Boon Kee

 mr=Mr Lee Boon Kee

Training Roadmap

Stage 1: Professional Certificate in Digital Product Management


Stage 2 (with Stage 1 as prerequisite): Professional Certificate in User Experience Design


Stage 3 (with Stage 1 and 2 as prerequisites): Professional Certificate in User Interface and Interaction Design


Stage 4 (with Stage 1 to 3 as prerequisites): Advanced Professional Certificate in Digital Design and Development

Completion of Stage 1 to 3 curriculum earns the participant an Advanced Professional Certificate in this programme

Participants must fulfill at least 75% attendance and pass all assessment components, to be eligible for SSG funding.

To enquire, email

To register, click Register